Research Experience
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2025.04-Now
Waseda University Research Institute of Business Administration Research associate
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2023.05-Now
Waseda University Research Institute of Business Administration Research collaborator
SHI, Wenxuan
Affiliation
Faculty of Commerce, Research Institute of Business Administration
Job title
Research Associate
Degree
Master (Commerce) ( Waseda University )
Education Background
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2022.04-Now
Waseda University Graduate School of Commerce Commerce
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2019.04-2021.03
Waseda University Graduate School of Commerce Commerce
Professional Memberships
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2024.05-Now
日本商業学会
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2023.02-Now
日本品質管理学会
Research Areas
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Commerce Marketing
Research Interests
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Advertisement
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Diffusion of innovations
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Consumer behavior
Papers
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Customer loyalty through augmented reality apps: quality attributes, market differences, and trust as a mediator
Wenxuan Shi, Farlane S. Rumokoy, Björn Frank
Total Quality Management & Business Excellence 36 ( 8 ) 759 - 787 2025.05 [Refereed]
Authorship：Lead author
Presentations
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Living smart, feeling less: The psychological and behavioral impact of smart home services
Wenxuan Shi (presenter), Bjoern Frank
The 75th national research conference of Japan society of marketing and distribution
Presentation date： 2025.06
Event date：2025.06 -
Negative effects of AI campus services on student adoption
Wenxuan Shi(presenter), Bjoern Frank
日本品質管理学会第137回全国研究発表会
Presentation date： 2025.05
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Augmented reality apps: Building trust and loyalty for digital marketing contents
Wenxuan Shi(presenter), Farlane Stevie Rumokoy(presenter), Bjoern Frank
日本品質管理学会第134回全国研究発表会
Presentation date： 2024.05
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Dehumanising the workplace: Examining the impact of AI-based smart office characteristics on employees’ perceptions and behaviours
Wenxuan Shi(presenter), Bjoern Frank
The 9th International Conference on CSR, Sustainability, Ethics & Governance
Presentation date： 2023.06
Event date：2023.06 -
The dark side of AIoT-based smart services: Consumer reactions to dehumanization
Wenxuan Shi(presenter), Bjoern Frank
日本品質管理学会第131回全国研究発表会
Presentation date： 2023.05