Details of a Researcher
Updated on 2024/12/21
Waseda University Institute for Business and Finance Assistant Professor
Kanagawa University Faculty of Economics Part-time Lecturer
Hitotsubashi University School of Business Administration Specially Appointed Assistant Professor
Hitotsubashi University Graduate School of Business Administration
Doctoral program
Hitotsubashi University Graduate School of Business Administration
Master's program
Hitotsubashi University Faculty of Commerce and Management Department of Commerce
Tokyo University of Foreign Studies Japanese Language Center for International Students
Hanoi Foreign Trade University Faculty of Business Administration
Korean Scholars of Marketing Science
Portland International Conference on Management of Engineering and Technology (PICMET)
Japanese Society of Marketing and Distribution
Consumer behavior
Service
Marketing
Tokio Marine Kagami Memorial Foundation Scholarship for ASEAN Students in Japan
2020.04 Tokio Marine Kagami Memorial Foundation
Kamenori Foundation Scholarship for Asian Graduate Students
2018.04 Kamenori Foundation
Japanese Government Scholarship for Undergraduate Students
2013.04 Ministry of Education, Culture, Sports, Science and Technology (MEXT)
Automation of frontline service encounters: A cognitive script theory perspective
Nguyen Phuong Bao Chau
2023.03 [Refereed]
Authorship：Lead author, Last author, Corresponding author
Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development
Mai Uno, Nguyen Phuong Bao Chau, Yaxin Zhao, Shunta Rokushima, Kyoko Fukukawa
Hitotsubashi Review of Commerce and Management 17 ( 2 ) 14 - 30 2022.11
Nguyen Phuong, Bao Chau
Japan Marketing Journal 39 ( 4 ) 77 - 85 2020.03 [Invited]
Authorship：Lead author, Last author, Corresponding author
The effect of country of origin on consumers’ expectation and perception of lodging service quality: A comparative analysis of lodging services in Japan
Nguyen Phuong, Bao Chau
2020.03 [Refereed]
Authorship：Lead author, Last author, Corresponding author
Free Innovation
Yuichi Washida, Nanami Furue, Saori Kitaura, Nguyen Phuong Bao Chau( Part： Translator/Editor, Chapter 1-2)
Hakuto Shobo 2019.09
The effect of script change on consumers’ acceptance of automated frontline service encounters
2023 Global Marketing Conference
Presentation date： 2023.07
Automation of frontline service encounters: A script theory perspective
2022 Portland International Conference on Management of Engineering and Technology (PICMET ‘22)
Presentation date： 2022.08
The role of storytelling in the modern sales process: A research agenda
Mai Uno, Nguyen Phuong Bao Chau
The 53rd Annual Conference of the European Marketing Academy
Presentation date： 2024.05
The effects of customers’ cultural values on their perceptions of lodging service quality: A comparative analysis of customers at traditional Japanese inns
The Sixth International Conference on Design Creativity (ICDC2020)
Presentation date： 2020.08
Country of origin effect in the context of hotel services
Nguyen Phuong Bao Chau
41st Annual Informs Society for Marketing Science Conference
Presentation date： 2019.06
Information Processing in Economics
Kanagawa University
Faculty of Commerce Graduate School of Business and Finance
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