Updated on 2023/12/03

写真a

 
HAGA, Yuki
 
Affiliation
Faculty of Commerce, Research Institute of Business Administration
Job title
Research Associate
Mail Address
メールアドレス

Research Experience

  • 2023.09
    -
    Now

    Waseda University   Faculty of Commerce   Research Associate

  • 2023.04
    -
    2023.09

    Chiba University of Commerce   Faculty of Commerce and Economics

Professional Memberships

  • 2022.04
    -
    Now

    日本消費者行動研究学会

  • 2022.04
    -
    Now

    日本商業学会

  • 2022.10
    -
    　

    日本マーケティング学会

Research Areas

  • Commerce   Marketing

Research Interests

  • Consumer behavior

  • Marketing

 

Presentations

  • アバター接客が消費者購買行動に及ぼす影響分析

    船本衣里子, 恩藏直人, 石井裕明, 芳賀悠基, 須田孝徳, 外川太郎, 中里克久

    日本消費者行動研究学会 第67回消費者行動研究コンファレンス 

    Presentation date： 2023.10

    Event date：
    2023.10
    　
    　

  • Food Brought by a Robot: How Serving Robot Affects Perceived Naturalness of Food

    2023 INFORMS Annual Meeting 

    Presentation date： 2023.10

    Event date：
    2023.10
    　
    　

  • Why Humanize Your Pet's Food? Pet Anthropomorphism and Pet Names

    Kengo Hayamizu, Yuki Haga, Naoto Onzo

    Presentation date： 2023.08

    Event date：
    2023.08
    -
    2023.09

  • 学会の歩き方：ジャーナル （4）書き方：ケース論文篇

    水越康介, 菊盛真衣, 竹内亮介, 芳賀悠基, 麻里久, 小野晃典  [Invited]

    日本マーケティング学会 

    Presentation date： 2023.05

  • ペットネームがペット所有者の消費行動に及ぼす影響

    速水建吾, 芳賀悠基, 恩藏直人

    日本商業学会 第73回全国研究大会 

    Presentation date： 2023.05

  • セルフレジの使いやすさがクーポンに対する消費者の反応に与える影響 -価格の公平感による検討-

    芳賀悠基

    日本消費者行動研究学会 第66回消費者行動研究コンファレンス 

    Presentation date： 2023.05

▼display all

Research Projects

  • 消費者のプライバシー懸念が価格差別の許容度に与える影響に関する研究

    早稲田大学  特定課題研究助成／研究基盤形成 研究基盤形成

    Project Year :

    2023.10
    -
    2024.03
     

    芳賀悠基

Misc

  • 機能的な広告と経験的な広告のためのグラフィック・デザインガイド -色による感情喚起とデザインの複雑さによる有効性の向上（論文抄訳）

    芳賀悠基

    日経広告研究所報   ( 330 ) 72 - 75  2023.08

    Article, review, commentary, editorial, etc. (bulletin of university, research institution)  

  • 「企業イメージ研究会」のねらいと現在地コーポレート・パーソナリティ指標「エッセンシャル5」の開発と活用

    武谷慧悟, 古川裕康, 芳賀悠基

    日経広告研究所報   ( 330 ) 6 - 13  2023.08

    Article, review, commentary, editorial, etc. (bulletin of university, research institution)  

  • Generation of Marketing Data through Use of Technology:: A Case Study of REVISIO Inc.

    Haga Yuki, Onzo Naoto

    Japan Marketing Journal   42 ( 4 ) 87 - 96  2023.03

    　View Summary

    In recent years, the environment surrounding companies and consumers has been markedly changed with advancement of technology. In particular, the evolution of AI-related technologies, especially machine learning, has enabled companies to collect and analyze big data, providing opportunities to create and communicate customer value. However, in today’s rapidly changing market, it is very difficult to acquire, analyze, and interpret data and link it appropriately to marketing. This paper introduces the efforts of REVISIO Inc. (REVISIO), a company that has achieved growth by acquiring unique data from households and providing companies with comprehensive services, including analysis and solutions. REVISIO collects TV commercial viewing data using proprietary methods and analyzes these data using proprietary metrics. This approach has gained the support of its clients; that is, advertising companies that place TV commercials. In this paper, we examine why REVISIO’s data were accepted by their clients by evaluating the factors behind the success of REVISIO based on interviews. The findings reveal that REVISIO’s marketing satisfies the 4As of the clients and that REVISIO’s efforts create value for their clients.

    DOI

 

Teaching Experience

  • Market Strategy

    Chiba University of Commerce  

    2023.03
    -
    2023.09