This study introduces a novel framework that consistently explains people's risk preferences. The author aims to evaluate these preferences using this innovative framework quantitatively.The framework categorizes risk into three types: pure, speculative, and speculative (or lottery). This explains the seemingly contradictory mix of risk-averse preferences for insurance and risk-loving preferences for lotteries. This comprehensive approach will allow us to measure the risk premium for each of the three categories, providing novel insights into risk management strategies.This study categorizes risk into three types: pure risk (insurance), speculative risk (stock investments), and lottery risk (gambling) to capture varying risk preferences. Using survey data from 1,000 Japanese participants, the study assesses willingness to pay (WTP) for insurance, stock investments, and lotteries. The research introduces two metrics to quantify risk appetite: a risk premium coefficient (h) and risk premium per unit of standard deviation (RP/Δσ). The research plan involves conducting multiple surveys over three years. The survey was conducted in fiscal year 2022, yielding 1,000 valid responses. Significant findings include that individuals exhibit domain-specific risk preferences, with risk aversion predominant in insurance, risk-seeking behavior in lotteries, and moderate risk aversion in stock investments. Importantly, risk preferences across categories show minimal correlation. Risk attitudes are not universal; being enthusiastic about insurance does not imply that individuals are risk-averse regarding investments or gambling. Individuals demonstrate varying risk behaviors based on the nature of the risk. These findings suggest that economic models should consider context-dependent risk preferences rather than fixed personal ones. The results impact financial decision-making, insurance pricing, investment behavior, and the design of policies. As of the end of March 2025, the results and implications have been incorporated into a paper titled “Understanding Risk Preferences: A Three-Type Classification Approach.” This paper was accepted for the upcoming 2025 World Risk and Insurance Economics Congress in Calgary, August 3-7, an international conference co-hosted by the American Risk and Insurance Association (ARIA), the European Group of Risk and Insurance Economists (EGRIE), and the Asia-Pacific Risk and Insurance Association (APRIA). We aim to publish the results in The Journal of Risk and Insurance after getting feedback at the WRIEC 2025. Additionally, we believe these findings suggest further insights when the issue is explored in more detail, and we are currently developing the design of subsequent surveys to gain a broader understanding.

This study introduces a novel framework that consistently explains people's risk preferences. We aim to evaluate these preferences using this innovative framework quantitatively.The framework divides risk into three categories: pure, speculative, and shooting (lottery). This explains the seemingly contradictory mix of risk-averse preferences for insurance and risk-loving preferences for lotteries. This comprehensive approach will allow us to measure the risk premium for each of the three categories, providing valuable insights for risk management strategies.Our research plan entails conducting multiple surveys over a three-year period (initially over two years). The survey was conducted in FY2022, with 1,000 valid responses. As of the end of March 2024, we analyzed the survey data and measured the risk premium regarding expected value and variance pricing. We identified the distribution of subjects' risk premiums. We also conducted cross-sectional analyses and regression analyses between risk preferences for different types of risks. It showed that the magnitude of risk aversion in pure risk has almost no relation with the magnitude of risk love in shooting risk. We believe these findings are worth further exploration and are currently working on the design of subsequent surveys to further clarify the meanings of the findings.We aim to publish the results in foreign or domestic journals in FY 2024.

This study proposes a framework to explainpeople's risk preferences in a consistent manner and aims to quantitativelyevaluate risk preferences using this framework. The framework divides risk into threecategories: pure risk, speculative risk, and lottery risk. This explains theseemingly contradictory mix of risk-averse preferences for insurance andrisk-loving preferences for lotteries. The research plan is to conduct multiplesurveys over a two-year period and to measure the risk premium for each of thethree categories. This year's objectives were (1) to examinethe design of the survey, particularly the ease of understanding the survey questions by respondents,(2) to verify the validity of the method by conducting the first round of the survey,and (3) to obtain 1,000 valid responses.As of the end of March, (1) to (3) above progressedas expected. In FY2023, we plan to analyze the dataobtained from the first survey and measure the risk premium, design and conductthe second and subsequent surveys, analyze the data, and publish the results inforeign or domestic journals.