Research Experience
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2022.04-Now
早稲田大学 商学学術院 講師(任期付)
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2021.04-2022.03
専修大学 商学部 非常勤講師
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2020.04-2022.03
早稲田大学 商学学術院 助手
Details of a Researcher
Updated on 2024/04/26
早稲田大学 商学学術院 講師(任期付)
専修大学 商学部 非常勤講師
早稲田大学 商学学術院 助手
日本商業学会
日本広告学会
字幕有CMが消費者の反応に与える影響 −認知欲求を用いた検討−
商経論集 ( 117 ) 2020.12
Liu Yuting
商学研究科紀要 ( 90 ) 45 - 61 2020.03 [Refereed]
The Role of Subtitles in Commercials -An Interview Survey among Consumers-
( 88 ) 53 - 70 2019.03 [Refereed]
The Effects of Subtitled Commercials for Deaf People: An Interview Survey in Japan
Yuting Liu, Morikazu Hirose
Proceedings of the 17th International Conference on Research in Advertising 2018 2018.06 [Refereed]
From Redundancy to Reinforcement: Optimizing Subtitled Video Advertisements for Multiple Viewing Conditions
Yuting Liu, Morikazu Hirose, Kei Mineo, Kazue Shimamura
The 21st International Conference on Research in Advertising (ICORIA) 2023
Presentation date: 2023.06
Effective Strategies for Soundless Video Advertisements: How Subtitle Color and Background Affect Consumer Perceptions
Yuting Liu
2023 American Marketing Association Winter Academic Conference
Presentation date: 2023.02
動画広告における言語情報の提示が消費者反応に与える影響
劉玉婷
日本商業学会関東部会
Presentation date: 2021.07
The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
Siwei Li, Morikazu Hirose, Yuting Liu, Kei Mineo
2020 Global Marketing Conference
Presentation date: 2020.11
Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
Yuting Liu, Kei Mineo, Morikazu Hirose
2020 Global Marketing Conference
Presentation date: 2020.11
字幕付きCMに対する消費者の知覚:認知欲求を用いた検討
劉玉婷
日本広告学会第50回全国大会
Presentation date: 2019.11
Is Subtitling Video Advertisements Always Effective and Useful Enough for Desired Communication? The Moderation Role of Consumer Advertising Skepticism
Yuting Liu, Morikazu Hirose, Kei Mineo
18th International Conference on Research in Advertising 2019
Presentation date: 2019.06
The Effects of Subtitled Commercials for Deaf People: An Interview Survey in Japan
Yuting Liu, Morikazu Hirose
17th International Conference on Research in Advertising 2018
Presentation date: 2018.06
字幕付きCMの効果に関する研究
劉玉婷
日本広告学会第47回全国大会
Presentation date: 2016.10
字幕付き動画広告に対する消費者の知覚:視聴環境の違いに注目して
公益財団法人吉田秀雄記念事業財団 2020年度(第54次)吉田秀雄記念事業財団助成研究(大学院生の部)
Project Year :
字幕付きCMが一般消費者に与える影響
2017年度日本広告学会関東部会研究助成
Project Year :
劉玉婷
English Reading (Marketing)
Waseda University
Marketing communication 1
Senshu University
Marketing communication
Senshu University
Research Institute of Business Administration Concurrent Researcher