2024/11/04 更新

写真a

ウォン ドナ
ウォン ドナ
所属
スポーツ科学学術院 スポーツ科学部
職名
准教授(任期付)
学位
PhD in Physical Education, Sport and Leisure Studies ( 2009年03月 University of Edinburgh )
MSc in Sport and Recreation Business Management ( 2005年07月 University of Edinburgh )
MSc in Mass Communications ( 2001年05月 Nanyang Technological University )
BA in Social Sciences ( 1996年05月 National University of Singapore )
メールアドレス
メールアドレス

経歴

  • 2020年04月
    -
     

    早稲田大学   大学院スポーツ科学研究科

  • 2013年06月
    -
    2020年03月

    Coventry University   Faculty of Business and Law, Center for Business in Society   Assistant Professor

  • 2012年01月
    -
    2013年06月

    Leeds Metropolitan University   School of Events Tourism and Hospitality Management   Lecturer

  • 2009年03月
    -
    2012年01月

    University of Central Lancashire   International Research Institute for Sport Studies   Research Associate

研究分野

  • 科学社会学、科学技術史   Sport Business Management

研究キーワード

  • Sport Management, Sport Media, Sports Mega Events, Esports

受賞

  • Best Paper

    2019年09月   European Association for Sport Management Conference   Complexity and Dynamics in the Career Development of Esports Professionals  

  • Counterfeit Football Merchandise

    2019年01月   FIFA Research Scholarship  

  • Creating A Youth Olympic Legacy – A Case Study of Singapore 2010 Youth Olympic Games

    2010年03月   International Olympic Committee Postgraduate Research Grant Programme  

メディア報道

  • Radio interview on the pre-event preparation of 29th Summer Universiade

    テレビ・ラジオ番組

    執筆者: 本人  

    International Community Radio Taipei  

    2017年08月

 

論文

  • The emergent community of esports fans in Japan: an analysis of motivations and preferences

    Yue Meng-Lewis, Donna Wong, Chang Liu

    Managing Sport and Leisure     1 - 32  2024年07月

    DOI

    Scopus

  • Esports: an exploration of the advancing esports landscape, actors and interorganisational relationships

    Donna Wong, Yue Meng-Lewis

    Sport in Society    2022年06月  [査読有り]

    担当区分:筆頭著者, 責任著者

    DOI

    Scopus

    6
    被引用数
    (Scopus)
  • Esports diplomacy – China’s soft power building in the digital era

    Donna Wong, Yue Meng-Lewis

    Managing Sport and Leisure     1 - 23  2022年03月  [査読有り]  [招待有り]

    担当区分:筆頭著者, 責任著者

    DOI

    Scopus

    10
    被引用数
    (Scopus)
  • Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

    Donna Wong, Hongfei Liu, Yue Meng-Lewis, Yan Sun, Yun Zhang

    Information Technology & People   35 ( 1 ) 281 - 315  2022年01月  [査読有り]

    担当区分:筆頭著者, 責任著者

     概要を見る

    Purpose

    This study investigates the use of gamification in promoting the silver generation's adoption of mobile payment technology through the gamified cultural practice of gifting red packets. It considers the effectiveness of using gamification in a cultural context to promote technology acceptance among older adults. This crossover between digital technology and cultural traditions brings unique gaming elements to the adoption of technology.

    Design/methodology/approach

    Drawing upon technology acceptance Model (TAM) and prospect theory, a research model is evaluated using structural equation modeling. Data were collected via survey from elderly consumers who are current users of WeChat but are yet to use its mobile payment functions.

    Findings

    The results reveal the perceived effectiveness of gamification is determined by the perceived enjoyment of the game and contributes to users' attitude development, directly and through its perceived usefulness. Perceived risks were identified as a barrier to converting positive attitude into adoption intention.

    Research limitations/implications

    The findings contribute to the conceptualization and understanding of the effectiveness of gamification in technology adoption, specifically among the silver generation.

    Originality/value

    In contrast with previous gamification studies on gamified experience, this study introduces a new conceptualization of the perceived effectiveness of gamification and its measurement. This study validates game engagement as being effective in encouraging seniors to adopt a technology. In an era of an aging population where digitization is a norm, improving the digital literacy and digital inclusion of elders by encouraging them to adopt technology is essential to developing a more accessible and inclusive social environment.

    DOI

  • Understanding complexity and dynamics in the career development of eSports athletes

    Yue Meng-Lewis, Donna Wong, Yupei Zhao, Gavin Lewis

    Sport Management Review   25 ( 1 ) 106 - 133  2022年01月  [査読有り]

    DOI

    Scopus

    21
    被引用数
    (Scopus)
  • Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

    Cao, D., Meadows, M., Wong, D., Xia, S.

    Journal of Business Research   122  2021年  [査読有り]

    DOI

    Scopus

    166
    被引用数
    (Scopus)
  • Are grassroots sports events good for migrant cities' sustainable development? A case study of the Shenzhen 100 km Hikathon

    Wang, H., Ju, P., Xu, H., Wong, D.

    Sustainability (Switzerland)   11 ( 1 )  2019年  [査読有り]

     概要を見る

    Compared to official sports mega events, grassroots sports events are attractive to participants because of their universality, accessibility, and casual nature. Taking the Shenzhen 100 km Hikathon as an example, this study investigates the effect of grassroots sports events on sustainable development in migrant cities through residents' perceptions of such events, and how these affect support. We collected 59 questionnaires in a pre-survey and 612 surveys for formal analysis, and used SPSS and AMOS software to construct a structural equation model. The results indicate that the Hikathon's popularity, low media impact, small scale of investment and construction, and short duration had fewer negative effects and was beneficial to sustainable development for the migrant city. Residents perceived more positive benefits (improved city image and economic, environmental and cultural benefits) and less negative costs (environmental and traffic costs), which lead to broader support for such events. Among residents' sociodemographic characteristics, only age was found to moderate the relationship between perceived effects and support. The findings suggest that residents generally perceive grassroots sports events positively, especially in migrant cities, such as Shenzhen, where community events are considered to serve an important role in the construction of place identity.

    DOI

    Scopus

    6
    被引用数
    (Scopus)
  • Development of professional football league in Singapore

    Donna Wong

    International Cases in the Business of Sport    2017年  [査読有り]  [国際誌]

  • Paya Lebar Swimming Complex

    Donna Wong

    Great Lengths     94 - 95  2017年  [査読有り]  [国際誌]

  • Risk and (in)security of FIFA football World Cups–outlook for Russia 2018

    Wong, D., Chadwick, S.

    Sport in Society   20 ( 5-6 ) 583 - 598  2017年  [査読有り]

     概要を見る

    Preparing and hosting a FIFA World Cup has often been perceived to bring tremendous opportunities to the host country. These include stimulating a sense of patriotism and fostering nation-building to help further modernize and fast-track infrastructural development within the country. Nevertheless, as with any sporting mega-events, hosting an event of such magnitude and international interest comes with exceptional risks. This essay presents an assessment of risks relating to previous FIFA football tournaments, namely - 2006 FIFA World Cup Germany; 2010 FIFA World Cup South Africa and the 2014 FIFA World Cup Brazil, to reflect upon a number of threats and challenges associated with the hosting of the 2018 FIFA World Cup Russia. With a lapse of eight years from the award to the tournament, the planning and operational decisions for Russia 2018 are undertaken under conditions of high ambiguity. The essay aims to identify the effects of uncertainties that may compromise the Russian World Cup through the assessment of potential and emerging threats that hold the potential to jeopardize the safety and security of the tournament.

    DOI

    Scopus

    15
    被引用数
    (Scopus)
  • The EPL drama – Paving the way for more illegal streaming? Digital piracy of live sports broadcasts in Singapore

    Donna Wong

    Sport and Communication   4 ( 5 ) 534 - 548  2016年  [査読有り]  [国際誌]

     概要を見る

    Along with the rise of digital media technologies, digitisation disrupted and reconfigured the established practices of previously discrete media markets. The erosion of conventional media divisions has resulted in wide-ranging ramifications for sports broadcasts as it shifts from the historically dominant platform of broadcast television to the digital environment of the Internet in the new mediascape. This paper considers how these emergent practices from the advent of media technology have represented significant challenges to the mediascape of sports broadcasts in Singapore. Given the popularity of mediated Western sports in Singapore, it comes as no surprise that the challenge of sports broadcasts piracy is acute in the country. Singapore has an exceedingly high degree of online infringement compared to other countries in the region. Data discloses that Singapore's per capita infringement ranks first in Asia and fifth highest globally. This paper seeks to review the phenomenon in Singapore, examining the drivers that created the unique market dynamics which shaped the piracy of sports broadcasts in the country. The paper goes on to discuss provisions in Singapore in terms of copyright law and enforcement that are in place for the deterrence of sports broadcasts piracy. It considers the adequacy of these current approaches and concludes with an observation of how Singapore will seek to adjust to the continual digital advancement in its battle against digital sports piracy. The outcome of this assessment helps provide an additional account for its comparison with existing discourse on the challenges of digitisation on sports broadcasts development in advanced capitalist Asian countries.

    DOI

    Scopus

    7
    被引用数
    (Scopus)
  • Paya Lebar Pool

    Donna Wong

    50 Metres:    2015年  [査読有り]  [国際誌]

  • 2022 Qatar FIFA World Cup Information Report

    Donna Wong

       2014年  [査読有り]  [国際誌]

  • Sport, Media and Cultural Citizenship in Singapore

    Donna Wong

    Sports Events, Society and Culture     100 - 114  2014年  [査読有り]  [国際誌]

    DOI

    Scopus

    2
    被引用数
    (Scopus)
  • Sport, broadcasting, and cultural citizenship in Japan

    Wong, D., Kuroda, I., Horne, J.

    Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost?     243 - 262  2013年  [査読有り]

    DOI

    Scopus

    3
    被引用数
    (Scopus)
  • The Olympics: the basics

    Donna Wong

    LEISURE STUDIES   31 ( 3 ) 373 - 375  2012年  [査読有り]

    DOI

  • 'No manual available'

    Donna Wong

    International Sport Events     55 - 68  2012年  [査読有り]  [国際誌]

  • Expect the unexpected? An evaluation of the Singapore 2010 Youth Olympic Games

    Wong, D.

    Journal of Policy Research in Tourism, Leisure and Events   4 ( 2 ) 138 - 154  2012年  [査読有り]

     概要を見る

    The Youth Olympic Games (YOG) was an initiative launched by the International Olympic Committee (IOC) in 2007 with adapted sports targeting young people between the ages of 14 and 18. Singapore was selected as the first host city for the Summer YOG in February 2008, with the inaugural event taking place from 14 to 26 August 2010. Through the YOG, the IOC aims to create an event for young people to participate in sport, to learn about Olympic education and to share experiences with their peers. To this end, a unique feature of the YOG is the inclusion of an extensive Culture and Education Programme (CEP) to introduce young people to Olympism and Olympic values of respect, excellence and friendship, alongside the sports element of the event. The decision to de-emphasise the competitive aspect of sport and to encompass a cultural- and educational-based component at the Games invited criticism from various corners of the Olympic Movement. This paper provides an overview of the YOG and its CEP. With the inaugural YOG brought to a close, the Games was declared a success 'beyond expectation' by the IOC President. This paper critically analyses the promises of the YOG CEP, focusing on the extent to which the CEP has met its intended goals. The evaluation offers possible implications for development of the CEP for future editions of the YOG. © 2012 Copyright Taylor and Francis Group, LLC.

    DOI

    Scopus

    19
    被引用数
    (Scopus)
  • The Youth Olympic Games: Past, Present and Future

    Donna Wong

    The International Journal of the History of Sport   28 ( 13 ) 1831 - 1851  2011年09月  [査読有り]

    担当区分:筆頭著者, 責任著者

    DOI

    Scopus

    34
    被引用数
    (Scopus)
  • A study on young people’s use of new media sport

    Donna Wong

    Reflecting on Children, Youth and Leisure   113  2011年  [査読有り]  [国際誌]

  • Prochain Arrêt … Nanjing 2014

    Donna Wong

       2011年  [査読有り]  [国際誌]

  • Creating A Youth Olympic Legacy – A Case Study of Singapore 2010 Youth Olympic Games

    Donna Wong

       2010年  [査読有り]  [国際誌]

  • Dezitaru jidai no yoroppa spotsu: kinnen no shinten ni kansuru jakkan no genkyu

    Donna Wong, John Horne

    Contemporary Sports Critique   22  2010年  [査読有り]

  • Young people, sport and new media technology

    Donna Wong

    What Ever Happened to the Leisure Society?   95  2008年  [査読有り]  [国際誌]

▼全件表示

 

現在担当している科目

▼全件表示

 

特定課題制度(学内資金)

  • Soft Power through Popular Japanese Culture

    2023年  

     概要を見る

    “Japan’s cultural attraction—both for the distinctive elements of Japan’s ancient culture and modern culture—has been the most distinguishing part of its soft power” (Lee and Melissen, 2011: 19). The attraction of Japanese culture is often cited as a key factor for international visitors travelling to Japan. Many forms of Japanese culture such as arts (e.g., Ukiyo-e), clothing (e.g., kimono), sport (e.g., sumo), and popular culture (e.g., anime) have been appreciated and recognised as Japanese in many national contexts around the world. The popularity of Japanese culture internationally has enabled Japanese government to integrate its values and ideas in foreign domains. For instance, the “Cool Japan” campaign, is a public diplomacy initiative led by the Ministry of Foreign Affair (MOFA) since 2002. It is not only as a nation branding strategy but also a means for harnessing soft power and enhancing Japan’s tourism through leveraging on Japanese culture. As scholars (Iwabuchi, 2015; Valaskivi, 2013) suggest, Japan’s enticing traditional and popular cultures account for most of its soft power. Japan’s cultural policies and cultural diplomacy have played a significant role in enabling the country to enhance its soft power and national powers.

  • Multiculturalism in Japanese Sport

    2022年   Wong Donna

     概要を見る

    This research seeks to look at the issue of multiculturalism in sport in Japan. The Tokyo 2020 Olympic Games, through its vision of Diversity & Inclusion that strives for actions "towards a society where everyone is free to live as who they are", aimed to foster an inclusive environment and raise awareness of unity in diversity among citizens of the world. Due to the scale and the catalytic effects of hosting a sports mega-event such as the Olympic Games, it has often been used to bring about social-cultural changes in the host country. Referring to previous games, the 1992 Barcelona Olympic Games was an attempt to reduce their association with (predominantly) bull fighting, the 2000 Sydney Olympic Games focused on culture reconciliation with the Aboriginals in Australia. A sports mega-event like the Olympic Games can not only improve the economy and culture, but it can also be a starting point for social movements in the host country.Through the Games, the Tokyo 2020 Olympic Games Organising Committee sought to make Japan as diverse and inclusive as possible. The resulting outcome was that Japan's team was its biggest on record and most diverse, including nearly three dozen athletes of mixed parentage. It became clear that the Organiser had intended to showcase Japan's growing ethnic diversity and that Japan has become a global country. This reflects a gradual but profound change in a still largely homogeneous country. The Games featured the biracial NBA player Rui Hachimura and four-time Grand Slam tennis champion Naomi Osaka as the flagbearers in the Opening Ceremony. Yet negative comments emerged on social media, where some claimed that the honour of lighting the Olympic Cauldron (by Osaka) should have gone to a ‘pure’ Japanese. These served as a reminder of how far Japan, as one of the world’s most racially homogeneous countries, must go in embracing change and promoting wider acceptance of multiculturalism, in particular, multicultural athletes in Japan.

  • The State of Esports in Japan – Significance, Perception and Barriers of Development

    2021年   Wong Donna

     概要を見る

    TheState of Esports in Japan – Significance, Perception and Barriers ofDevelopmentThisresearch looks at esports development in Japan, in an attempt to understand itssignificance, perception and barriers of development. The rise of esports inJapan has been slowed, compared to its Asian compatriots like China and Korean.Despite the fact that Japan is the third largest gaming industry in the world,Japan’s share in the global esports industry is estimated at an almostnegligible 3% in 2021 (PwC, 2020). Although lawmakers and business enterprisesin Japan understand the huge potential from the contribution of esports to thegrowth of Japan’s economy, this study has identified few critical factors as challengesto the further development of esports in Japan. These key factors include thecurrent legal issues and law system, government support, social acceptance ofesports and language barriers. Data collected through survey questionnaire alsorevealed low awareness of esports and popularity of esports genres contributedto its slow rollout.