WONG, Donna



Faculty of Sport Sciences, School of Sport and Sciences

Job title

Associate Professor(tenure-track)

Mail Address

E-mail address

Degree 【 display / non-display

  • 2009.03   University of Edinburgh   PhD in Physical Education, Sport and Leisure Studies

  • 2005.07   University of Edinburgh   MSc in Sport and Recreation Business Management

  • 2001.05   Nanyang Technological University   MSc in Mass Communications

  • 1996.05   National University of Singapore   BA in Social Sciences

Research Experience 【 display / non-display

  • 2020.04

    Waseda University   Graduate School of Sport Sciences   Associate Professor

  • 2013.06

    Coventry University   Faculty of Business and Law, Center for Business in Society   Assistant Professor

  • 2012.01

    Leeds Metropolitan University   School of Events Tourism and Hospitality Management   Lecturer

  • 2009.03

    University of Central Lancashire   International Research Institute for Sport Studies   Research Associate


Research Areas 【 display / non-display

  • Others   Sport Business Management

Research Interests 【 display / non-display

  • Sport Management, Sport Media, Sports Mega Events, Esports

Papers 【 display / non-display

  • Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

    Wong, D., Liu, H., Meng-Lewis, Y., Sun, Y., Zhang, Y.

    Information Technology and People    2021


  • Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

    Cao, D., Meadows, M., Wong, D., Xia, S.

    Journal of Business Research   122  2021  [Refereed]


  • Understanding complexity and dynamics in the career development of eSports athletes

    Meng-Lewis, Y., Wong, D., Zhao, Y., Lewis, G.

    Sport Management Review    2020


  • Are grassroots sports events good for migrant cities' sustainable development? A case study of the Shenzhen 100 km Hikathon

    Wang, H., Ju, P., Xu, H., Wong, D.

    Sustainability (Switzerland)   11 ( 1 )  2019  [Refereed]

     View Summary

    Compared to official sports mega events, grassroots sports events are attractive to participants because of their universality, accessibility, and casual nature. Taking the Shenzhen 100 km Hikathon as an example, this study investigates the effect of grassroots sports events on sustainable development in migrant cities through residents' perceptions of such events, and how these affect support. We collected 59 questionnaires in a pre-survey and 612 surveys for formal analysis, and used SPSS and AMOS software to construct a structural equation model. The results indicate that the Hikathon's popularity, low media impact, small scale of investment and construction, and short duration had fewer negative effects and was beneficial to sustainable development for the migrant city. Residents perceived more positive benefits (improved city image and economic, environmental and cultural benefits) and less negative costs (environmental and traffic costs), which lead to broader support for such events. Among residents' sociodemographic characteristics, only age was found to moderate the relationship between perceived effects and support. The findings suggest that residents generally perceive grassroots sports events positively, especially in migrant cities, such as Shenzhen, where community events are considered to serve an important role in the construction of place identity.


  • Development of professional football league in Singapore

    Donna Wong

    International Cases in the Business of Sport    2017  [Refereed]  [International journal]

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Misc 【 display / non-display

  • The youth olympic games: Past, present and future

    Wong, D.

    International Journal of the History of Sport   28 ( 13 ) 1831 - 1851  2011  [Refereed]

     View Summary

    Hailed as the flagship of the International Olympic Committee (IOC) strategy regarding young people, the organising of the Youth Olympic Games (YOG) was approved by the IOC in 2007 and Singapore was subsequently selected as the first host city for the summer YOG. Although the YOG is going to be the first new event the IOC has staged since the 1924 winter Olympic Games, its novelty may not be as radical as first impressions may suggest. This paper charts the chronological development of the YOG through a broad overview of little-known Youth Olympic Festivals, which the YOG is reported to be modelled after, and traces the political/economical/ideological contexts for the conception of the YOG. Despite being the latest addition to the Olympics family, the YOG is not spared from conflicts and tensions which inundated the Olympic Games. This paper aims to exemplify the range of debates presented by the launch of the YOG and contribute to the literature examining the opportunities and challenges presented by the launch of the YOG.


Awards 【 display / non-display

  • Best Paper

    2019.09   European Association for Sport Management Conference   Complexity and Dynamics in the Career Development of Esports Professionals

  • Counterfeit Football Merchandise

    2019.01   FIFA Research Scholarship  

  • Creating A Youth Olympic Legacy – A Case Study of Singapore 2010 Youth Olympic Games

    2010.03   International Olympic Committee Postgraduate Research Grant Programme  


Syllabus 【 display / non-display

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Media Coverage 【 display / non-display

  • Radio interview on the pre-event preparation of 29th Summer Universiade

    TV or radio program

    Author: Myself  

    International Community Radio Taipei