2022/01/20 更新

写真a

サトウ シンタロウ
佐藤 晋太郎
所属
スポーツ科学学術院 スポーツ科学部
職名
准教授(任期付)
メールアドレス
メールアドレス

学歴

  • 2011年
    -
    2015年

    University of Florida   Health and Human Performances   Tourism, Recreation, and Sport Management  

  • 2006年
    -
    2008年

    早稲田大学   大学院スポーツ科学研究科  

  • 2002年
    -
    2006年

    北海道教育大学   教育学部  

学位

  • フロリダ大学   博士

経歴

  • 2019年09月
    -
    継続中

    Sport Experience Management Lab.   ディレクター

  • 2019年09月
    -
    継続中

    早稲田大学   スポーツ科学学術院   准教授

  • 2016年09月
    -
    2019年06月

    Montclair State University   Department of Marketing   Assistant Professor

  • 2017年
    -
    2019年

    University of Ottawa   Faculty of Health Sciences   Ph.D. research supervisor

  • 2015年08月
    -
    2016年08月

    Georgia Southern University   Health & Human Science   Assistant Professor

所属学協会

  • 2019年
    -
    継続中

    日本スポーツマネジメント学会

  • 2016年
    -
    継続中

    North American Society for Sport Management

  • 2016年
    -
    継続中

    North American Sport Marketing Association

 

研究分野

  • スポーツ科学

研究キーワード

  • ウェルビーイング

  • スポーツマーケティング

  • エンターテイメント

  • スポーツイベント

  • スポーツツーリズム

  • 消費者心理学

  • 幸福感

  • スポーツマネジメント

▼全件表示

論文

  • The effect of Rugby World Cup 2019 on residents’ psychological well-being: a mediating role of psychological capital

    Shintaro Sato, Keita Kinoshita, Minjung Kim, Daichi Oshimi, Munehiko Harada

    Current Issues in Tourism (IF = 7.43)     1 - 15  2020年12月  [査読有り]

    担当区分:筆頭著者, 責任著者

    DOI

  • Participation in Active Sport Tourism and Life Satisfaction: Comparing Golf, Snowboarding, and Long-Distance Running

    Mona Mirehie, Shintaro Sato, Brian Krohn

    Sustainability (IF = 3.25)   13 ( 18 ) 10316 - 10316  2021年09月  [査読有り]

    DOI

  • A Buffering Effect of Mental Toughness on the Negative Impact of Basic Psychological Need Thwarting on Positive Youth Athlete Functioning

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    The Sport Psychologist (IF = 1.45)   35 ( 3 ) 190 - 199  2021年09月  [査読有り]

    担当区分:最終著者, 責任著者

    DOI

  • The Association Between Facial Width-to-Height Ratio (fWHR) and Sporting Performances: Evidence From Professional Basketball Players in Japan

    Shintaro Sato, Keita Kinoshita, Koichi Sekino, Haruka Amano, Yoshifumi Bizen, Hirotaka Matsuoka

    Frontiers in Psychology (IF = 2.99)   12  2021年08月  [査読有り]

    担当区分:筆頭著者, 責任著者

     概要を見る

    Previous research in evolutionary psychology has highlighted the potential role of facial structures in explaining human behavior. The facial width-to-height ratio (fWHR) was found to be associated with testosterone-driven behavioral tendencies like achievement drive, aggression, and sporting success. The current study aimed to replicate such relationships using real-world data (i.e., professional basketball players; <italic>N</italic> = 482). Achievement drive, aggression, and sporting success were operationalized as field-goal attempts (FGA), the number of fouls committed (Foul), and player performance rating (EFF), respectively. The results indicated that fWHR was significantly associated with FGA and EFF, controlling for minutes of play and body-mass-index. The same results were obtained for separate analyses focusing on outsider players. However, analyses of inside players demonstrated that fWHR was associated only with EFF. The current research further provides empirical evidence supporting the effects of fWHR on achievement drive and sporting successes, although the effect sizes are notably small.

    DOI

  • Can international sports mega events be considered physical activity interventions? A systematic review and quality assessment of large-scale population studies

    Michael Annear, Shintaro Sato, Tetsuhiro Kidokoro, Yasuo Shimizu

    Sport in Society (IF = 1.73)     1 - 18  2021年08月  [査読有り]

    DOI

  • Gamified Wearable Fitness Tracker for Physical Activity: A Comprehensive Literature Review

    Inje Cho, Kyriaki Kaplanidou, Shintaro Sato

    Sustainability (IF = 3.25)   13 ( 13 ) 7017 - 7017  2021年06月  [査読有り]

    担当区分:最終著者

    DOI

  • Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19

    Shintaro Sato, Tae-Ahn Kang, Ebe Daigo, Hirotaka Matsuoka, Munehiko Harada

    Journal of Hospitality, Leisure, Sport & Tourism Education (IF = 1.76)   28   100306 - 100306  2021年06月  [査読有り]

    担当区分:筆頭著者, 責任著者

    DOI

  • The effect of basic psychological needs satisfaction on intrinsic regulation is moderated by hedonic and eudaimonic motives: a longitudinal investigation among youth athletes in Japan

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    Physical Culture and Sport. Studies and Research   89 ( 1 ) 34 - 44  2021年03月  [査読有り]

    担当区分:最終著者, 責任著者

    DOI

  • Thriving in youth sport: the antecedents and consequences

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    International Journal of Sport and Exercise Psychology (IF = 3.304)     1 - 21  2021年02月  [査読有り]

    担当区分:最終著者, 責任著者

    DOI

  • Athlete branding in less popular sport: A triadic approach

    Ali Hasaan, Vajiheh Javani, Mücahit Fişne, Shintaro Sato

    PODIUM Sport, Leisure and Tourism Review   9 ( 4 ) 70 - 96  2020年12月  [査読有り]

    担当区分:最終著者, 責任著者

     概要を見る

    Objetivo do estudo: Apesar da existência de oportunidades de desenvolvimento de marcas dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema. Portanto, o presente estudo teve como objetivo contribuir com a literatura existente sobre a marca do atleta, fornecendo uma compreensão melhor e holística da marca do atleta em esportes menos populares.Metodologia: Empregamos a abordagem triádica que envolveu três partes interessadas: Atleta, fãs e mídia, para explorar fatores importantes nas estratégias de marca do atleta em esportes menos populares..Originalidade/Relevância: Há menos foco no esporte menos popular e na marca de seus stakeholders. Com o crescente interesse dos fãs por esportes menos populares e seus atletas estão ganhando mais atenção do que nunca. Assim, o estudo optou por discutir um fenômeno ignorado no contexto da marca do atleta.Principais resultados: Os resultados identificaram quatro temas principais e oito subtemas associados com base nas entrevistas e na análise de conteúdo da mídia. Esses principais e subtemas incluem (1) desempenho (sucesso esportivo, nível de competição), (2) pessoal / privado (características fora do esporte, gerenciamento de imagem), (3) negócios / marketing (promoção de atleta, produtos mercadológicos) e (4) fator contextual (natureza esportiva, proximidade).Contribuições teóricas/metodológicas: o estudo atual contribuiu na literatura existente sobre a marca do atleta por meio do foco em um atleta importante de um esporte menos popular.

    DOI

  • The effect of attribution on athlete scandals: Consumer responses toward scandalized athletes and endorsements

    Sport Marketing Quarterly (IF = 2.72)   29 ( 4 ) 269 - 281  2020年12月  [査読有り]

    担当区分:最終著者

    DOI

  • Service quality, satisfaction, and behavioral intention in a triathlon event: the different experiences between local and non-local participants

    Bang An, Munehiko Harada, Shintaro Sato

    Journal of Sport & Tourism     1 - 16  2020年06月  [査読有り]

    担当区分:最終著者

    DOI

  • The COVID-19 outbreak and public perceptions of sport events in Japan

    Shintaro Sato, Daichi Oshimi, Yoshifumi Bizen, Rei Saito

    Managing Sport and Leisure     1 - 6  2020年05月  [査読有り]

    担当区分:筆頭著者, 責任著者

    DOI

  • 大学機関におけるeスポーツのプログラム化とeスポーツの研究動向

    佐藤晋太郎

    体育の科学   70 ( 3 ) 168 - 174  2020年03月

    担当区分:筆頭著者

  • When Should a Brand Cut Ties With a Scandalized Endorser?

    Shintaro Sato, Akiko Arai, Yosuke Tsuji, Mark Kay

    Communication and Sport (IF = 1.29)   8 ( 2 ) 215 - 235  2020年02月  [査読有り]

    担当区分:筆頭著者, 責任著者

     概要を見る

    © The Author(s) 2019. It is important for brands to appropriately respond when their athlete endorsers are involved in a scandal. The present study examines how consumer evaluations of endorsed brands are influenced by a brand’s response to an endorser scandal. A 2 (brand response strategy type: maintenance vs. termination) × 2 (endorser scandal type: competence-relevant vs. competence-irrelevant) between-subjects experiment is conducted. Specifically, the authors focus on the perceived appropriateness of the response strategy and consumer attitudes toward an endorsed brand. Subjects were recruited from Amazon Mechanical Turk (N = 111). Consumers perceive that terminating an endorsement contract with a scandalized endorser is more appropriate than maintaining the relationship. This is particularly true when celebrity endorsers are involved in competence-relevant scandals. A further analysis provided support for the idea that perceived “appropriateness” mediates the relationship between competence-relevant scandal and consumer attitude toward an endorsed brand. A termination strategy was considered appropriate when scandalized endorsers engaged in competence-relevant scandals, which eventually lead to more favorable consumer evaluations toward an endorsed brand.

    DOI

  • A cross-cultural comparison of sports magazine covers between USA and Japan

    Bizen, Y, Shintaro Sato, Palomba, A

    Asian Sport Management Review   14   77 - 87  2020年  [査読有り]

  • Credit card literacy and financial well-being of college students: A moderated mediation model of self-efficacy and credit card number

    Yam B. Limbu, Shintaro Sato

    International Journal of Bank Marketing (IF = 2.20)   37   991 - 1003  2019年06月  [査読有り]

     概要を見る

    © 2019, Emerald Publishing Limited. Purpose: By testing a moderated mediation model, the purpose of this paper is to examine the mediating role of credit card self-efficacy in the relationship between credit card literacy and financial well-being. The authors further examine if credit card number moderates this effect. Design/methodology/approach: Data for the study were collected from 427 college students. The PROCESS macros in IBM SPSS Statistics 23 was used to assess the hypothesized relationships. Findings: Credit card literacy positively influences financial well-being through self-efficacy. However, this effect is stronger when college students own fewer credit cards. Practical implications: Banks and credit card issuers, policymakers and colleges and universities should place a greater emphasis on credit card literacy programs that enhance students’ general understanding of credit card terms and conditions and confidence in their ability to effectively use and manage their credit cards. Originality/value: To our knowledge, this is the first study to examine the relationship between credit card literacy, self-efficacy and financial well-being.

    DOI

  • How Does the Negative Impact of an Athlete's Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

    Sato Shintaro, Ko Yong Jae, Chang Yonghwan, Kay Mark

    COMMUNICATION & SPORT (IF = 1.22)   7 ( 3 ) 385 - 409  2019年06月  [査読有り]

    担当区分:筆頭著者, 責任著者

    DOI

  • Examining the youth multi-sport event environment: Implications toward athlete development and transitioning

    MacIntosh, E, Kinoshita, K, Naraine, M, Shintaro Sato

    Journal of Athlete Development and Experience   1 ( 2 ) 53 - 65  2019年  [査読有り]

  • Adventure tourism motivation and destination loyalty: A comparison of decision and non-decision makers

    Sato Shintaro, Kim Hany, Buning Richard J, Harada Munehiko

    Journal of Destination Marketing & Management (IF = 3.67)   8   74 - 81  2018年06月  [査読有り]

    DOI

  • The relationship between sport tourists’ perceived value and destination loyalty: an experience-use history segmentation approach

    Shintaro Sato, Christina Gipson, Samuel Todd, Munehiko Harada

    Journal of Sport and Tourism   22 ( 2 ) 173 - 186  2018年04月  [査読有り]

     概要を見る

    © 2017 Informa UK Limited, trading as Taylor &amp; Francis Group. Understanding active sport tourists’ profiles and nurturing their destination loyalty are important considerations in the tourism market. Loyal tourists are valuable because they tend to revisit a focal destination and elicit positive word-of-mouth. Focusing on a snow-based active sport tourism context, this study was conducted to examine (1) the usefulness of experience-use history (EUH) as a segmentation tool and (2) the relationship between perceived value factors (i.e. quality, emotional response, monetary price, behavioral price, and destination reputation) and destination loyalty in each EUH group. Data were collected from the Niseko ski resort in Japan (N = 328). Based on the EUH variables (i.e. length and frequency of snow-based sport participation), participants were categorized into four segments (i.e. novice, short-active, long-inactive, and expert). The results showed significant differences among EUH groups in terms of their socio-demographics (e.g. gender, age, and income). A series of regression analyses also showed that each segment’s destination loyalty was uniquely enhanced by perceived value factors. Specifically, perceived quality was a significant antecedent of destination loyalty for sport tourists in the novice group. For those in the short-active, long-inactive, and expert groups, perceived emotional response significantly predicted destination loyalty. Perceived reputation of the destination was also important to enhance destination loyalty for the short-active group whereas perceived monetary price was positively associated with the long-inactive group’s destination loyalty. Marketing managers in snow-based sport tourism destinations can utilize the findings to increase the loyalty of active sport tourists, which will improve their competitiveness in the marketplace.

    DOI

  • Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: a mediating role of leisure satisfaction

    Hideo Matsumoto, Shintaro Sato, Akira Asada, Koichi Chiashi

    World Leisure Journal   60 ( 2 ) 111 - 126  2018年04月  [査読有り]

     概要を見る

    The current study was conducted to examine the relationship among leisure engagement, affective (i.e. attraction, centrality, resistance to change) and cognitive (i.e. equipment, knowledge) leisure involvement, leisure satisfaction, and subjective happiness. From a sample of 493 American scuba divers, we found that (1) the oft-supported leisure engagement-happiness relationship was rejected, and (2) subjective happiness was directly or indirectly associated with affective and cognitive leisure involvement factors. Specifically, leisure engagement did not show any significant relationship with subjective happiness. Rather, subjective happiness was associated with several affective and cognitive leisure involvement factors. Attraction was associated with subjective happiness through leisure satisfaction, while the relationship between subjective happiness and centrality was negative. Equipment was positively and indirectly associated with subjective happiness whereas knowledge was directly linked to subjective happiness. These demonstrated that affective and cognitive involvement rather than leisure engagement are strongly associated with subjective happiness. Detailed theoretical interpretation and useful information for policy makers who develop leisure programmes aimed at enhancing public happiness will be provided.

    DOI

  • Assessing risk factors at local CrossFit events: From participants’ perspectives

    Christina Gipson, Shintaro Sato, Trey Burdett

    International Journal of Hospitality and Event Management   2   1 - 18  2018年  [査読有り]

  • Hot or cold? The effects of anger and perceived responsibility on sport fans’ negative word-of-mouth in athlete scandals

    Shintaro Sato, Yong Jae Ko, Timothy Kellison

    Journal of Global Sport Management   3   107 - 123  2018年  [査読有り]

  • Marketing football: Perspectives from the Japan football league (J. League)

    Yoshifumi Bizen, Shintaro Sato

    Routledge Handbook of Football Marketing     420 - 428  2017年01月  [査読有り]

    DOI

  • Do snow-based sport participants intend to purchase products from environmentally friendly companies?

    Shintaro Sato, Yong Jae Ko, Timothy Kellison, Munehiko Harada, Yoshifumi Bizen

    Journal of Global Sport Management   2   182 - 195  2017年  [査読有り]

  • The adverse effect of doctors’ skepticism toward prescription drugs

    Devon S. Johnson, Breagin K. Riley, Shintaro Sato

    International Journal of Pharmaceutical and Healthcare Marketing   11   222 - 234  2017年01月  [査読有り]

     概要を見る

    © 2017, © Emerald Publishing Limited. Purpose: This study examines the use of high-expertise sources such as doctors to sell dietary supplements and the use of skeptical statements toward approved drugs in the act of selling dietary supplements. Design/methodology/approach: The research questions are addressed by means of a scenario experiment that manipulated two independent variables: expertise (high- vs low-expertise) and skepticism toward prescription drugs (present vs absent). Findings: Surprisingly, skeptical statements from a low-expertise source toward a prescription drug made while selling dietary supplements was found to have an insignificant effect on selling effectiveness (willingness to recommend and perceived product effectiveness). However, when a high-expertise source (doctor) did the same, selling effectiveness was reduced. Research limitations/implications: The paper identifies a boundary condition for competitive selling claims of dietary supplements. Doctors are likely to get away with claims regarding the efficacy of dietary supplements until they criticize a more credible prescription drug in favor of supplements. Practical implications: Claims made by a low-expertise sources and high-expertise sources in the act of selling dietary supplements must be carefully considered. Conventional wisdom tactics may be ineffective. Originality/value: This paper uniquely demonstrates the role of competitive skepticism at different levels of expertise. The findings of this study suggest that managers, in especially the multi-level marketing industry, should reconsider some of their selling tactics.

    DOI

  • Consumers' Comparative Evaluative Judgment of Athlete Endorsers

    Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, Daniel P. Connaughton

    JOURNAL OF SPORT MANAGEMENT (IF = 1.25)   30 ( 5 ) 553 - 565  2016年09月  [査読有り]

     概要を見る

    The purpose of this study was to examine consumers' comparative judgment of athlete endorsers in back-to-back advertisement settings. Drawing on the inclusion/exclusion model (Schwarz & Bless, 2007), the authors argue that (a) a recently observed athlete endorser impacts consumer judgment of subsequently presented endorsers, and (b) the valence of the impact depends on brand category membership of the consecutively presented endorsers. A 2 (representative endorser activation: present vs. absent) x 2 (brand category membership: membership vs. nonmembership) between-subjects design was administered across three experiments. Results demonstrated that the presence of a representative endorser increased a subsequently presented endorser's perceived expertise when that subsequent endorser represented the same brand category. Results also demonstrated that the presence of a representative endorser decreased a subsequently presented endorser's perceived expertise when that subsequent endorser did not represent the same brand category. Overall, these findings support both assimilation and contrast effects. The authors argue how this outcome can assist advertising managers to strategically position appropriate endorsers in marketing platforms.

    DOI

  • Sport team mascots as communication tools: Determinants of mascot twitter followers

    Shintaro Sato

    Global Sport Business Journal   4   11 - 23  2016年  [査読有り]

  • Athlete reputational crisis and consumer evaluation

    Shintaro Sato, Yong Jae Ko, Chanmin Park, Weiting Tao

    EUROPEAN SPORT MANAGEMENT QUARTERLY (IF = 1.78)   15 ( 4 ) 434 - 453  2015年08月  [査読有り]

     概要を見る

    Research question: The mass media widely broadcasts scandals. However, previous literature lacks examinations of consumer reactions to athlete scandals. Given the detrimental impact, it is important to understand how athletes and brand managers can optimally respond when scandals occur. The purpose of this study is to develop the fundamental understanding of consumer reactions and the effective response strategies in athlete reputational crisis (ARC) settings.Research methods: A three factorial (performance relatednessxintentionalityxinvolvement) experiment was conducted. One hundred ninety-three undergraduate students from a large university located in the southeastern United States participated in the experiment, with analysis based on 180 useful responses.Results and findings: The results indicate that high and low involvement spectators differ in their evaluations of scandalized athletes. The attitude of highly involved consumers is significantly more negative when ARCs are performance related and intentional. Low involvement consumers' attitude displayed a similar pattern, but only when they perceived ARCs as unintentional. Lastly, the results indicate consumers prefer rebuild response strategies (e.g. apology) in all ARC situations. Base strategies (e.g. explaining ARC situations) and sport-specific strategies (e.g. winning to make up) can be used to supplement in performance-related ARC situations.Implications: This study contributes to the fundamental knowledge regarding the potential impact of ARCs. Athlete brand managers can estimate the extent of impact based on ARC characteristics (i.e. performance relatedness and intentionality) and consumer characteristics (i.e. involvement). Furthermore, effective response strategies can be developed by examining the interplay between ARC and consumer characteristics.

    DOI

  • レクリエーション専門志向化と主観的幸福感・レジャー満足度の関係性:アメリカ在住の釣り人を対象として

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    海洋人間学雑誌   4   18 - 26  2015年  [査読有り]

  • スポーツ消費者の観戦目的特性と最終目的達成が満足度と幸せに与える影響

    佐藤 晋太郎, 押見 大地, 原田 宗彦, 佐藤 幹寛, 朝倉 雅史, 高 鏞在

    スポーツ科学研究   ( 12 ) 101 - 120  2015年  [査読有り]

    CiNii

  • スポーツチームの合宿地選考における意思決定プロセスの検討 : 高校・大学スポーツチームに着目して

    押見 大地, 原田 宗彦, 佐藤 晋太郎, 石井 十郎

    スポーツ産業学研究   22 ( 1 ) 9 - 27  2012年  [査読有り]

     概要を見る

    &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Although there have been numerous reports on decision-making process models attempting to explain various consumer behaviors, no study applying the decision-making process to sports training camps had been undertaken thus far. The purpose of this study was to clarify the decision-making process and to identify the decision-makers in high school and university sports teams. Aiming toward this objective, a semi-structured interview method was adopted. The respondents were from 12 sports teams that visited four cities in Niigata Prefecture. These teams were further broken down into eight university teams, one university club, and three high school teams. As a result, the decision-makers of the sports training camp were divided into two categories : the coach/advisers and the student leader/student in charge of the camp. The decision-making process was carried out by two groups: the groups asking travel agencies for proposals and the groups not asking for the same. Moreover, it was clarified that there were two factors influencing the decision-making process in the sports training camp. The first was the process of arranging and changing reservations in the sports training camp, and the second was the associations needed to be formed in order to reserve accommodations toward securing available sports facilities for the sports teams. Though the common prerequisite for attending the sports training camp was found to be circumstances that were amenable to training, certain differences between the groups were also revealed, and it was clarified that factors such as enthusiasm on the part of the sales person of travel agencies and the flexibility exhibited by the local organizer regarding the sports teams influenced the re-visit behavior. Contemplating these results and exploring the decision-making process carried out in the sports training camp, the decision-making process DAAR [comprising Desire, Association, Action, and Re-visit] was developed in this study.

    CiNii

  • スポーツツーリストとスポーツエクスカーショニストの再訪意図

    佐藤 晋太郎, 原田 宗彦, 大西 孝之

    スポーツマネジメント研究   1 ( 1 ) 19 - 31  2009年  [査読有り]

     概要を見る

    This study investigated sport excursionists&#039; and sport tourists&#039; revisit models by using the concept of perceived value. Petrick&#039;s (2002a) SERV-PERVAL model was employed in order to measure both sport excursionists and tourists&#039; value perceptions. This scale contains five factors, including emotional response, behavioral price, monetary price, quality, and reputation. The findings of this study show that the direct effect of perceived quality on intention to revisit was positive and significant only for sport excursionists. For sport tourists, the global construct of perceived value has the strongest effect on intention to revisit in the expected positive direction. Especially, reputation is the most significant factor that loads primarily on the second-order dimension of perceived value. When tourism managers consider attracting visitors for their revisits, it is important to provide quality experiences specifically for sport excursionists. On the other hand, emphasizing overall perceived value and obtaining splendid destination reputation is important for sport tourists.

    CiNii

▼全件表示

書籍等出版物

  • Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport

    佐藤晋太郎( 担当: 分担執筆,  担当範囲: The Olympic & Paralympic sponsorship without category exclusivity)

    Center for Sports Communication & Media  2021年09月

  • プロ野球「熱狂」のメカニズム : ファン行動とマネジメントの計算社会科学

    佐藤晋太郎, 押見大地( 担当: 分担執筆,  担当範囲: 熱狂を生み出すために:スポーツマネジメントから見たファンの期待と影響)

    東京大学出版会  2021年08月 ISBN: 9784130403030

  • Routledge Handbook of Football Marketing

    Yoshifumi Bizen, Shintaro Sato( 担当: 分担執筆,  担当範囲: Marketing Football Perspectives from the Japan Football League (J. League))

    Routledge  2017年03月

  • スポーツ白書

    佐藤晋太郎( 担当: 分担執筆,  担当範囲: 米国におけるスポーツコミッションの現状)

    笹川スポーツ財団  2017年

  • Sports Management and Sports Humanities

    Shintaro Sato( 担当: 分担執筆,  担当範囲: Negative Information in Sport: Minimizing Crisis Damage)

    Springer  2015年04月

  • スポーツ・ヘルスツーリズム

    佐藤晋太郎( 担当: 分担執筆,  担当範囲: スポーツ・ヘルスツーリズムの研究動向)

    2009年

▼全件表示

Misc

  • 国際会議レポート 北米スポーツマネジメント学会2012年度大会

    佐藤 晋太郎, 本間 崇教

    スポーツマネジメント研究   4 ( 1 ) 43 - 48  2012年11月

    CiNii

  • 北米スポーツマネジメント学会2012年度大会

    佐藤 晋太郎, 本間 崇教

    スポーツマネジメント研究   4 ( 1 ) 43 - 48  2012年

    CiNii

  • スポーツマネジメント特別連載(4)スポーツ&ヘルスツーリズム

    佐藤 晋太郎, 原田 宗彦

    月刊体育施設   38 ( 3 ) 46 - 48  2009年03月

    CiNii

  • 国際会議リポート 第4回アジア・スポーツマネジメント学会(AASM)参加報告記

    備前 嘉文, 石井 十郎, 佐藤 晋太郎

    体育の科学   59 ( 3 ) 219 - 222  2009年03月

    CiNii

受賞

  • 優秀研究賞

    2017年09月   グローバル・スポーツマネジメント学会  

    受賞者: 佐藤晋太郎

  • 2015年NASSM学生リサーチ・コンペティション

    2015年06月   北米スポーツマネジメント学会   準優賞  

    受賞者: 佐藤晋太郎

  • Student Research Competition

    2015年02月   米南部スポーツマネジメント学会   準優勝  

    受賞者: 佐藤晋太郎

  • 健康・人間パフォーマンス学部リサーチコンペティション

    2014年10月   フロリダ大学   最優秀賞  

    受賞者: 佐藤晋太郎

  • 優秀留学生賞

    2014年03月   フロリダ大学  

    受賞者: 佐藤晋太郎

共同研究・競争的資金等の研究課題

  • スポーツライフにおけるワークライフインテグレーションとウェルビーイングの関係解明

    日本学術振興会  科学研究費助成事業 基盤研究(C)

    研究期間:

    2021年04月
    -
    2024年03月
     

    松本 秀夫, 鉄 多加志, 佐藤 晋太郎, 千足 耕一

  • 参加型・観戦型スポーツと幸福感の関係の解明

    日本学術振興会  科学研究費助成事業 若手研究

    研究期間:

    2020年04月
    -
    2023年03月
     

    佐藤 晋太郎

  • アウトドアスポーツが消費者にもたらす心理的・行動的効果の系統的レビュー

    早稲田大学  特定課題

    研究期間:

    2021年
    -
    2022年
     

  • 観戦型スポーツと幸福感の関係の解明

    早稲田大学  特定課題若手アーリーキャリア

    研究期間:

    2020年
    -
    2021年
     

  • 観戦型スポーツと幸福感の関係の解明

    早稲田大学  特定課題

    研究期間:

    2020年
    -
    2021年
     

  • The effectiveness of anthropomorphized mascots in team branding

    North American Sport Marketing Association  SMA Research Fund

    研究期間:

    2017年
    -
    2018年
     

  • University student athletes’ goal pursuits and self-regulatory behaviors

    北海道バスケットボール協会 

    研究期間:

    2014年
     
     
     

▼全件表示

講演・口頭発表等

  • The effect of Rugby World Cup 2019 on residents’ psychological well-being: A mediating role of psychological capital

    Sato, S, Kinoshita, K, Kim, M, Oshimi, D, Harada, M

    発表年月: 2020年11月

    開催年月:
    2020年11月
    -
     
  • Future of Mega-Events

    佐藤晋太郎  [招待有り]

    Korea Sports Promotion Foundation Global Sports Industry Conference  

    発表年月: 2021年12月

    開催年月:
    2021年12月
    -
     
  • 「スポーツ観戦」と「アウトドアスポーツ」が 心身に与える影響評価

    佐藤晋太郎  [招待有り]

    早稲田大学の研究者と新しい 価値づくりを 共に―Well-beingを実現する 人間科学・スポーツ科学研究の紹介フォーラム―  

    発表年月: 2021年12月

    開催年月:
    2021年12月
    -
     
  • コロナ禍におけるスポーツ観戦需要 ―「スポーツ観戦需要等に関する調査」の二次分析―

    舟橋弘晃, 古川拓也, 佐藤晋太郎

    スポーツ産業学会  

    発表年月: 2021年08月

  • ユースアスリートのウェルビーイングとスポーツ参加継続意図に影響を与える要因に関する研究

    木下敬太, エリック・マッキントッシュ, 佐藤晋太郎

    日本スポーツマネジメント学会  

    発表年月: 2021年03月

    開催年月:
    2021年03月
    -
     
  • ラグビーワールドカップに関するツイート内容分析

    関野弘一, 松岡宏高, 佐藤晋太郎

    日本スポーツマネジメント学会  

    発表年月: 2021年03月

    開催年月:
    2021年03月
    -
     
  • 「これからのスポーツどうするミーティング ~みんなで話そう『スポーツがくれる明日へのチカラ』~」

    佐藤晋太郎  [招待有り]

    発表年月: 2021年02月

    開催年月:
    2021年02月
    -
     
  • グループフロー研究の系統的レビュー

    佐藤晋太郎, 木下敬太

    日本スポーツマネジメント学会  

    発表年月: 2020年

    開催年月:
    2020年
    -
     
  • A buffering effect of mental toughness on the link between youth athletes’ basic psychological need thwarting and thriving

    Kinoshita, K, MacIntosh, E, Sato, S

    2020 North American Society for the Psychology of Sport and Physical Activity Conference  

    発表年月: 2020年

    開催年月:
    2020年
    -
     
  • Thriving in youth sport: investigating the motivation, intention to continue, well-being, and goal progress

    Kinoshita, K, MacIntosh, E, Sato, S

    2020 North American Society for the Psychology of Sport and Physical Activity Conference  

    発表年月: 2020年

    開催年月:
    2020年
    -
     
  • Investigating the relations of hedonic and eudaimonic motives with thriving in competitive youth sport: Cross-cultural study in Canada and Japan

    Kinoshita, K, MacIntosh, E, Sato, S

    2020 Association for Applied Sport Psychology  

    発表年月: 2020年

    開催年月:
    2020年
    -
     
  • Investigating the possible positive effects of avoidance goals on goal attainment through effort

    Kinoshita, K, MacIntosh, E, Sato, S, Orlick, T

    2018 North American Society for the Psychology of Sport and Physical Activity  

    発表年月: 2018年

    開催年月:
    2018年
    -
     
  • Consumer Judgment of Sponsoring Companies' Response Strategies during Endorser Transgressions

    Sato, S

    2017 Spring Feliciano School of Business Research Colloquium  

    発表年月: 2017年

    開催年月:
    2017年
    -
     
  • Endorsed Brands’ Appropriate Response Strategies to Athlete Endorser Transgressions

    Sato, S, Arai, A, Tsuji, Y, Jensen, R. W

    2017 North American Society for Sport Management Conference  

    発表年月: 2017年

    開催年月:
    2017年
    -
     
  • Mitigating the effects of stereotype on consumer judgment of athlete expertise: The role of objective cue

    Yoon, Y, Sato, S, Yilmaz, S

    2016 Global Sport Business Association Conference  

    発表年月: 2016年

    開催年月:
    2016年
    -
     
  • Athlete endorser scandals and consumer judgment of endorsed brands: A perspective from accessibility-diagnosticity model

    Sato, S, Arai, A, Tsuji, Y

    2016 Global Sport Business Association Conference  

    発表年月: 2016年

    開催年月:
    2016年
    -
     
  • スクーバダイビングにおける専門志 向化と主観的幸福感の関係:レジャー満足度を媒介変数として

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    日本海洋人間学会  

    発表年月: 2016年

    開催年月:
    2016年
    -
     
  • Sport team mascots as communication tools: Determinants of mascot twitter followers

    Yoon, Y, Sato, S, Goldsmith, A

    2016 Sport Entertainment & Venue Tomorrow Conference  

    発表年月: 2016年

    開催年月:
    2016年
    -
     
  • The effect of the anthropomorphism on sport consumers’ responses toward team’s performance

    Ko, Y. J, Jang, E. W, Sato, S

    2016 North American Society for Sport Management Conference  

    発表年月: 2016年

    開催年月:
    2016年
    -
     
  • Does doing good shield against athlete scandals? The effect of positive associations on consumer judgment and behavior toward scandalized athletes

    Sato, S, Ko, Y. J, Kaplanidou, K, Connaughton, D

    2016 North American Society for Sport Management Conference  

    発表年月: 2016年

    開催年月:
    2016年
    -
     
  • The impact of star athlete endorser on perceived expertise of other athletes: An assimilation-contrast approach

    Sato, S, Ko, Y. J

    2015 Southern Sport Management Conference  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • Consumers’ sequential judgment in athlete endorsement: The moderating role of brand endorser group

    Sato, S, Ko, Y. J

    2015 HHP Research Symposium, Gainesville  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • The relationship among anger, perceived responsibility, and negative word-of-mouth in the athlete scandal context

    Sato, S, Ko, Y. J, Egberts, J, Park, C

    2015 North American Society for Sport Management Conference  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • Consumer comparative evaluative judgments of athlete endorsers

    Sato, S, Ko, Y. J

    2015 North American Society for Sport Management Conference  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • Source nationality, authority and credibility: A multi-national experiment using the Diaoyu/Senkaku Island Dispute

    Anderson, K, Zhang, A, Sato, S, Matsumoto, H

    2015 Association for Education in Journalism and Mass Communication  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • 非営利組織が主導するスポーツ コミッションの可能性と課題―中小自治体の日米事例比較による検討―

    松橋崇史, 束原文郎, 浅田瑛, 佐藤晋太郎

    日本スポーツ産業学会  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • 東京2020開催に伴うQOL (クオリティ・オブ・ライフ) とイベントの支持に関する 縦断的研究―先行研究の検討―

    澤井和彦, 束原文郎, キリヤキ・カプラニドウ, 佐藤晋太郎, 間野義之

    日本スポーツ産業学会  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • Institutional environment influencing the establishment of sport commissions in small and medium sized municipalities: A comparison between Japan and the Florida state

    Tsukahara, F, Matsuhashi, T, Asada, A, Sato, S

    2015 European Association for Sport Management Conference  

    発表年月: 2015年

    開催年月:
    2015年
    -
     
  • Is less always more: Exploring the behavioral implications of counterfactuals in professional athletic performance

    Yilmaz, S, Sato, S, Ko, Y. J

    2015 HHP Research Symposium, Gainesville  

    発表年月: 2015年

    開催年月:
    2014年
    -
     
  • Sport tourists’ motivation, satisfaction, and destination loyalty: A case of white water rafting tourism in Japan

    Sato, S, Yilmaz, S, Ko, Y. J

    2015 HHP Research Symposium  

    発表年月: 2015年

    開催年月:
    2014年
    -
     
  • レクリエーション専門志向化と 主観的幸福感・レジャー満足度の関係-アメリカ在住の釣り人を対象に-

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    日本 レジャー・レクリエーション学会  

    発表年月: 2014年

    開催年月:
    2014年
    -
     
  • he moderating role of consumer expertise in sport scandal contexts

    Sato. S, Ko, Y. J, Park

    2014 HHP Research Symposium  

    発表年月: 2014年

    開催年月:
    2014年
    -
     
  • Negative publicity of athlete endorsers and spillover effects: The moderating role of consumer expertise.

    Sato, S, Ko, Y. J, Park, C

    2014 North American Society for Sport Management Conference  

    発表年月: 2014年

    開催年月:
    2014年
    -
     
  • The effects of athlete scandals on emotion, cognition, and negative WOM intention

    Sato, S, Ko, Y. J

    Fall 2014 HHP Graduate Student Research Symposium  

    発表年月: 2014年

    開催年月:
    2014年
    -
     
  • Recreation specialization and anglers' well-being

    Matsumoto, H, Sato, S, Janelle, C. M, Chiashi, K

    2014 World Leisure Congress  

    発表年月: 2014年

    開催年月:
    2014年
    -
     
  • An analysis of environmental stewardship and consumer behavior among sport participants

    Sato, S, Kellison, T. B, Ko, Y. J

    2014 SMAANZ 20th Anniversary Conference  

    発表年月: 2014年

    開催年月:
    2013年
    -
     
  • An examination of effective athlete crisis response strategies

    Sato, S, Ko, Y. J, Park, C, Tao, W

    2013 Sport Marketing  

    発表年月: 2013年

    開催年月:
    2013年
    -
     
  • The role of consumer involvement in environment and word of mouth/e-word of mouth intentions among outdoor sport recreationists

    Sato, S, Harada, M, Ko, Y. J

    2012 North American Society for Sport Management Conference  

    発表年月: 2012年

    開催年月:
    2012年
    -
     
  • An examination of the relationship between outdoor recreationists’ involvement, place attachment, environmentally responsible behavior and e-/WOM: Focusing on mediating effects of environmentally responsible behavior

    Sato, S, Ko, Y. J

    2011 HHP Research Symposium  

    発表年月: 2011年

    開催年月:
    2010年
    -
     
  • Jリーグ 観戦者における経験価値分析

    齋藤れい, 原田宗彦, 広瀬盛一, 原田尚幸, 大西孝之, 佐藤晋太郎

    日本スポーツマネジメント学会  

    発表年月: 2009年

    開催年月:
    2009年
    -
     
  • スポーツ合宿団体の特性に関する 研究―特に合宿地魅力条件と団体参加理由に着目して―

    押見大地, 原田宗彦, 佐藤晋太郎, 石井十郎

    スポーツ経営学会  

    発表年月: 2009年

    開催年月:
    2009年
    -
     
  • スポーツ合宿地の意思決定と評価 に関する研究―新潟県内4市を事例として―

    石井十郎, 原田宗彦, 佐藤晋太郎, 押見大地

    日本体育・スポーツ経営学会  

    発表年月: 2009年

    開催年月:
    2008年
    -
     
  • ニセコツーリストの観光動機に関する研究: 観光 動機・満足度・目的地ロイヤルティの関係モデルの検討

    佐藤晋太郎, 原田宗彦

    日本体育・スポーツ 経営学会  

    発表年月: 2008年

    開催年月:
    2008年
    -
     
  • 知覚価値測定尺度SERV-PERVALを援用したスポーツ ツーリストの再訪モデルの検証―ニセコウィンタースポーツツーリズムに着目してー

    佐藤晋太郎, 原田宗彦

    日本スポーツ産業学会  

    発表年月: 2008年

    開催年月:
    2008年
    -
     
  • A study of sport tourists' intention to revisit

    Sato, S, Harada, M

    2008 Asian Association for Sport Management Conference  

    発表年月: 2008年

    開催年月:
    2008年
    -
     
  • A study of characteristics of decision-makers in sport tourist groups

    Sato, S, Harada, M

    2008 International Council on Health, Physical Education and Recreation Conference  

    発表年月: 2008年

    開催年月:
    2007年
    -
     
  • Trends in research in sport tourism

    Sato, S, Harada, M

    2007 Taiwan Sport Management Association Annual Conference  

    発表年月: 2007年

    開催年月:
    2007年
    -
     
  • スポーツツーリズムの研究動向: 目的地に着目した 先行研究のレビュー‐

    佐藤晋太郎, 原田宗彦

    日本体育・スポーツ経営学会  

    発表年月: 2007年

    開催年月:
    2007年
    -
     
  • bjリーグ大阪エヴェッサのブランドイメージに関する研究: 親和図法を用いた分析 例

    藤原直幸, 原田宗彦, 浅野豊, 佐藤晋太郎, 崔鐘午, 手塚美奈, 富士原崇, 工藤雄

    日本スポーツ産業学会  

    発表年月: 2006年

    開催年月:
    2006年
    -
     
  • アメリカにおける釣り人の専門 志向化とレジャー満足度

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    日本海洋人間学会  

▼全件表示

特定課題研究

  • 観戦型スポーツと幸福感の関係の解明

    2020年  

     概要を見る

    本研究助成は観戦型スポーツと幸福感の関係性のモデル開発・検証に役立てるため申請したものであるが、新型コロナウィルスの感染拡大を受けて、研究の方向性を修正した。新型コロナウィルスの感染拡大によって、大型施設で行うイベントの中止・延期を余儀なくされた事業者が多く存在する。一方で、開放的環境で行われるアウトドアスポーツ産業は追い風を受けている。そこで本研究助成はアウトドアスポーツへの参加と幸福感の醸成の理論的説明モデルの開発に充当した。具体的には、先行研究の収集と整理、専門家・研究協力者への聞き取り調査を実施した。2021年度に学術論文として発表するための準備中である。

  • 観戦型スポーツと幸福感の関係の解明

    2020年  

     概要を見る

    参加型スポーツと幸福感の研究に取り組むための研究環境を整えるために、本研究助成を活用させていただきました。新型コロナウィルスの影響で数々のスポーツイベントがキャンセルまたは延期を余儀なくされ、スタジアムやアリーナにおけるデータ取得の見通しが立たないため、研究の方向性を若干変更し、バーチャルリアリティ(VR)によるスポーツ経験が消費の幸福感にもたらす影響を探索することとした。今後は本研究助成により購入したVRデバイスを用いて研究を拡大していく予定です。

 

現在担当している科目

▼全件表示

担当経験のある科目(授業)

  • Sport Marketing & Promotion

    早稲田大学  

    2019年
    -
    継続中
     

  • Research in Sport Management (Graduate)

    早稲田大学  

    2019年
    -
    継続中
     

  • Sport Finance & Economics (Graduate)

    早稲田大学  

    2019年
    -
    継続中
     

  • Sport Consumer Psychology

    早稲田大学  

    2019年
    -
    継続中
     

  • Sport Communication & Promotion (Graduate)

    早稲田大学  

    2020年
     
     
     

  • Introduction of Sport Management

    早稲田大学  

    2019年
    -
    2020年
     

  • Fundamentals of Sport Management (Graduate)

    早稲田大学  

    2019年
    -
    2020年
     

  • Digital Customer Experience Management (MBA)

    Montclair State University  

    2018年
    -
    2019年
     

  • Sports Marketing & Management (MBA)

    Montclair State University  

    2017年
    -
    2019年
     

  • Integrated Marketing Communications (MBA)

    Montclair State University  

    2017年
    -
    2019年
     

  • Sports Marketing & Management

    Montclair State University  

    2016年
    -
    2019年
     

  • Introduction to Marketing

    Montclair State University  

    2016年
    -
    2019年
     

  • Facilities in Sports, Events & Tourism Industries

    Montclair State University  

    2016年
    -
    2019年
     

  • Marketing Strategies in Sports, Events & Tourism Industries

    Montclair State University  

    2016年
    -
    2019年
     

  • International Tourism Marketing

    Montclair State University  

    2016年
     
     
     

  • Sport Business Operations

    Georgia Southern University  

    2015年
    -
    2016年
     

  • Facility & Event Management

    Georgia Southern University  

    2015年
    -
    2016年
     

  • Economics of Sport

    Georgia Southern University  

    2015年
    -
    2016年
     

  • Intro to Sport Management

    Georgia Southern University  

    2015年
    -
    2016年
     

  • Sport Marketing

    University of Florida  

    2013年
    -
    2015年
     

▼全件表示

 

委員歴

  • 2019年
    -
    継続中

    Journal of Global Sport Management  Editorial Board Member

  • 2019年
    -
    継続中

    Journal of Consumer Behaviour  Editorial Board Member

  • 2018年
    -
    継続中

    Sport Marketing Quarterly  Editorial Board Member

  • 2018年
    -
    継続中

    International Journal of Sports Marketing and Sponsorship  Editorial Board Member

メディア報道

  • Naomi Osaka faces biggest challenge of her career at Olympics — on and off the court

    新聞・雑誌

    執筆者: 本人以外  

    Japan Times   Japan Times  

    2021年07月

  • スポーツイベントは開催都市住民を幸福にするか? – ラグビーW杯2019から探る

    インターネットメディア

    academist Journal   academist Journal  

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