Updated on 2024/04/18

写真a

 
SATO, Shintaro
 
Affiliation
Faculty of Sport Sciences, School of Sport and Sciences
Job title
Associate Professor
Degree
博士 ( フロリダ大学 )
Mail Address
メールアドレス

Research Experience

  • 2019.09
    -
    Now

    Sport & Entertainment Management Laboratory   Director

  • 2019.09
    -
    Now

    Waseda University   Faculty of Sport Sciences   Associate Professor

  • 2016.09
    -
    2019.06

    Montclair State University   Department of Marketing   Assistant Professor

  • 2017
    -
    2019

    University of Ottawa   Faculty of Health Sciences   Ph.D. research supervisor

  • 2015.08
    -
    2016.08

    Georgia Southern University   Health & Human Science   Assistant Professor

Education Background

  • 2011.09
    -
    2015.08

    University of Florida   Health and Human Performance   Tourism, Recreation, and Sport Management  

  • 2006
    -
    2008

    Waseda University   Graduate School of Sport Sciences  

  • 2002
    -
    2006

    Hokkaido University of Education   Faculty of Education  

Committee Memberships

  • 2023.01
    -
    Now

    Quarterly of Chinese Physical Education  Editorial Board Member

  • 2022.08
    -
    Now

    日本スポーツマネジメント学会  運営委員

  • 2022.04
    -
    Now

    日本スポーツマネジメント学会  スポーツマネジメント研究編集委員

  • 2019
    -
    Now

    Journal of Global Sport Management  Editorial Board Member

  • 2019
    -
    Now

    Journal of Consumer Behaviour  Editorial Board Member

  • 2018
    -
    Now

    Sport Marketing Quarterly  Editorial Board Member

  • 2018
    -
    Now

    International Journal of Sports Marketing and Sponsorship  Editorial Board Member

▼display all

Professional Memberships

  • 2019
    -
    Now

    日本スポーツマネジメント学会

  • 2016
    -
    Now

    North American Society for Sport Management

  • 2016
    -
    Now

    North American Sport Marketing Association

Research Areas

  • Sports sciences

Research Interests

  • ウェルビーイング

  • Entertainment

  • sport event

  • Sport tourism

  • Happiness

  • Sport Management

▼display all

Awards

  • Excellent Research Award

    2017.09   Journal of Global Sport Management  

    Winner: Shintaro Sato

  • 2015 NASSM student research competition

    2015.06   North American Society for Sport Management   Finalist

    Winner: Shintaro Sato

  • 学生リサーチ・コンペティション

    2015.02   Southern Sport Management Association   Runner-up

    Winner: Shintaro Sato

  • Health & Human Performance Student Research Competition

    2014.10   University of Florida   Best Research Award

    Winner: Shintaro Sato

  • Outstanding International Student Award

    2014.03   University of Florida  

    Winner: Shintaro Sato

Media Coverage

  • ウェルビーイングの研究に基づきフィットネスサービスをデザインする

    Newspaper, magazine

    クラブビジネスジャパン   月刊NEXT  

    2022.07

  • Naomi Osaka faces biggest challenge of her career at Olympics — on and off the court

    Newspaper, magazine

    Author: Other  

    Japan Times   Japan Times  

    2021.07

  • 検証コロナ時代

    Newspaper, magazine

    愛媛新聞  

    高3断ち切られた舞台  

    2021.03

  • イベント開催都市住民の幸福度

    Promotional material

    Author: Other  

    早稲田大学  

    2021.01

  • IOC encouraged to involve UN in decision on Tokyo Olympics future amid coronavirus pandemic

    Internet

    ABC News   ABC News  

    2021.01

▼display all

 

Papers

  • Watching sport enhances well-being: evidence from a multi-method approach

    Keita Kinoshita, Kento Nakagawa, Shintaro Sato

    Sport Management Review (IF = 4.1)     1 - 25  2024.03  [Refereed]

    Authorship:Last author, Corresponding author

    DOI

    Scopus

  • An examination of the role of gender in athlete endorsement effectiveness

    Ho Keat Leng Ho Keat Leng, Yi Xian Philip Phua Ho Keat Leng, Yen-Chun Lin Yi Xian Philip Phua, Andre Richelieu Yen-Chun Lin, Shintaro Sato Andre Richelieu, Sock Miang Teo-Koh Shintaro Sato

    Journal of Business Administration   48 ( 3 ) 001 - 012  2023.09  [Refereed]

     View Summary

    <p>Many companies use athletes to endorse their products and services in advertisements. This is because the model used in advertisement can influence consumer behaviour. However, given the gendered nature of sports, it is unclear whether the gender of the model affects the effectiveness of the advertisements. 63 respondents were recruited to view an advertisement featuring either a male or female athlete. Independent t-tests showed that there was no significant difference in the perception of quality (t(61)=1.61, p>.10) and purchase intention (t(61)=1.27, p>.10) between the two groups. Further analysis showed that while the male athlete captured more attention and encourage consumers to take a closer look at the advertisement and the advertised brand, it did not lead to a more positive evaluation of the advertised product. The study concludes that the process from visual attention to behavioural intention can be complex and require further study. </p><p> </p>

    DOI

  • Conceptualisation, measurement, and associated factors of eudaimonic well-being of athletes: a systematic review

    Keita Kinoshita, Shintaro Sato, Dai Sugimoto

    International Journal of Sport and Exercise Psychology (IF = 3.30)     1 - 31  2023.08  [Refereed]

    DOI

  • Analysis of COVID-19-Related User Content on the Baseball Bulletin Board in 2020 through Text Mining

    Shang Chun Ma, Ching Ya Su, Sheng Fong Chen, Shintaro Sato, Shang Ming Ma

    Behavioral Sciences (IF = 2.6)   13 ( 7 )  2023.07  [Refereed]

     View Summary

    The world engaged in online sport watching during COVID-19. Fortunately, in Taiwan, the pandemic was stably controlled in 2020, allowing for the continuation of the Chinese Professional Baseball League (CPBL); this attracted international attention and encouraged relevant discussions on social media in Taiwan. In the present study, through text mining, we analyzed user content (e.g., the concepts of sports service quality and social identity) on the Professional Technology Temple (PTT) baseball board—the largest online bulletin board system in Taiwan. A predictive model was constructed to assess PTT users’ COVID-19-related comments in 2020. A total of 422 articles and 21,167 comments were retrieved. PTT users interacted more frequently during the closed-door period, particularly during the beginning of the CPBL in April. Effective pandemic prevention, which garnered global attention to the league, generated a sense of national identity among the users, which was strengthened with the development of peripheral products, such as English broadcasting and live broadcasting on Twitch. We used machine learning to develop a chatbot for predicting the attributes of users’ comments; this chatbot may improve CPBL teams’ understanding of public opinion trends. Our findings may help stakeholders develop tailored programs for online spectators of sports during pandemic situations.

    DOI

    Scopus

  • Research trends in sport management in Japan: A 5-year bibliometric review and narrative synthesis

    Rei Yamashita, Akane Mikura, Masaya Muneda, Shintaro Sato

    Physical Education Journal    2023.07  [Refereed]

    Authorship:Last author, Corresponding author

  • Student athlete well-being framework: An empirical examination of elite college student athletes

    Shintaro Sato, Keita Kinoshita, Midori Kondo, Yuki Yabunaka, Yaeko Yamada, Hironobu Tsuchiya

    Frontiers in Psychology (IF = 3.8)   14  2023.06  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    The current study proposes a multidimensional student athlete well-being framework (SAWBF). The authors used 12 items to capture SAWBF comprised of four well-being dimensions (i.e., physical, hedonic, psychological, and social well-being). To empirically assess the reliability and validity of the framework, data from elite collegiate student athletes in Japan (N = 546) were procured. The results indicated sufficient convergent and discriminant validities of SAWBF. The authors also assessed predictive validity correlations of the framework by focusing on the oft-supported well-being outcome–organizational citizenship behavior, which were also found to be associated with SAWBF. The findings indicated the usefulness of SAWBF; and coaches and staff members can utilize the framework to multi-dimensionally understand well-being status of their student athletes, potentially boosting adaptive behaviors.

    DOI

    Scopus

    1
    Citation
    (Scopus)
  • The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM

    Shintaro Sato, Yong Jae Ko, Daehwan Kim, Joon Sung Lee

    International Journal of Sports Marketing and Sponsorship (IF = 2.2)    2023.06  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    Purpose

    The purpose of this research is to examine how pre-scandal associations and scandal types interactively influence consumer judgment and negative electronic word-of-mouth (eWOM).

    Design/methodology/approach

    Drawing from cognitive dissonance theory and associative memory network model, the online experiments (Amazon Mechanical Turk; Nexperiment 1 = 146 and Nexperiment 2 = 189) were conducted to examine the effects of positive pre-scandal associations (performance vs pro-social) and scandal types (performance-related vs -unrelated) on consumer blame and eWOM toward scandalized athletes. Data were analyzed by employing t-test (experiment 1), Multivariate Analysis of Covariance (MANCOVA) and PROCESS Model 8 (experiment 2) to test the hypotheses.

    Findings

    The findings highlight that positive pre-scandal association demonstrated both protecting and backfiring effects depending on the types of scandals. Specifically, when performance-related scandals emerged, consumers made more negative blame judgment of athletes with salient performance association, relative to pro-social association. Inversely, when performance-unrelated scandals occurred, athletes with salient pro-social association were more likely to be blamed. Regarding eWOM, consumers generate more negative eWOM when athletes with pre-performance associations are involved with performance-related scandals. This pattern of the result was not observed when athletes' pro-social association and performance-unrelated scandals were prominent.

    Originality/value

    The current work adds consumers' negative eWOM toward scandalized athletes to the literature as a predictor of how athletes' pre-scandal association with consumers and scandal types are related. The findings indicate that consumers feel greater dissonance and generate more negative eWOM when athletes' pre-scandal associations and scandal types are closely related.

    DOI

  • Creating sport environments for youth to thrive: understanding the mechanism to intentions to continue sport and subjective well-being

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    International Journal of Sport and Exercise Psychology (IF = 3.30)    2023  [Refereed]

    Authorship:Last author

     View Summary

    The study investigated how social environmental factors (i.e., supportive behaviors of coaches and parents) are associated with thriving in sport amongst a youth population, influencing important outcomes of sport participation (i.e., intention to continue sport and subjective well-being in sport). Two-wave data was collected within a three-month time span to help determine the relationship of social environmental factors with intention to continue and subjective well-being. One hundred fifty-nine Japanese youth sport participants (M age = 15.81) completed the questionnaires twice. Autonomy supportiveness of coaches and parents was positively related to thriving three months later. In contrast, only the relationship between autonomy support from coaches and thriving was mediated by the change in basic psychological need satisfaction. Moreover, autonomy support from coaches was related to intention to continue sport and subjective well-being in sport through the changes in basic psychological needs satisfaction and thriving individually and in sequence. The results indicate the importance of both the parent and coach in the role of nurturing the young athletes, while the influence was more robust for coaches. The findings indicate a need for stakeholders to focus on educating and promoting their role in creating supportive environments aimed at increasing retention and well-being.

    DOI

    Scopus

  • Incivility and psychological safety in youth sport: the reciprocal effects and its impact on well-being and social outcomes

    Keita Kinoshita, Shintaro Sato

    Sport Management Review (IF = 5.59)     1 - 25  2022.12  [Refereed]

    Authorship:Last author

    DOI

    Scopus

    2
    Citation
    (Scopus)
  • COVID-19 and Attendance Demand for Professional Sport in Japan: A Multilevel Analysis of Repeated Cross-Sectional National Data during the Pandemic

    Hiroaki Funahashi, Shintaro Sato, Takuya Furukawa

    International Journal of Environmental Research and Public Health (IF = 3.39)   19 ( 9 ) 5318 - 5318  2022.04  [Refereed]

     View Summary

    In the current investigation, we assess the effect of COVID-19 on intention-based spectator demand for professional sports in Japan captured by eight, monthly repeated cross-sectional national surveys from May to December 2020 (n = 20,121). We regress spectator demand on individual (e.g., gender), prefecture-wave (e.g., COVID-19 infection status), and prefecture-level factors (i.e., with or without quality professional teams). The results of multilevel logistic regression demonstrate that individual (i.e., male, younger, full-time employment, and with children status) and prefecture-level team factors (i.e., with teams) were associated with intention-based spectator demand. Nevertheless, COVID-19-related factors were found to be unrelated to spectator demand. The findings imply that sports fans are likely to return to the stadium once behavioral restrictions are lifted. The current research provided further evidence that individual factors and team quality serve as influential antecedents of spectator demand in the context of the COVID-19 epidemic.

    DOI

    Scopus

  • Sport Community Involvement and Life Satisfaction During COVID-19: A Moderated Mediation of Psychological Capital by Distress and Generation Z

    Juho Park, Jun-Phil Uhm, Sanghoon Kim, Minjung Kim, Shintaro Sato, Hyun-Woo Lee

    Frontiers in Psychology (IF = 2.99)   13  2022.04  [Refereed]

     View Summary

    How can sport community involvement influence life satisfaction during a pandemic? Self-expansion theory posits that individuals seek to gain resources such as positive interpersonal relationships for growth and achievement. By considering psychological capital (PsyCap) as a dispositional resource intervening between sport community involvement and life satisfaction, we examined an empirical model to test the chain of effects. Based on the stress process model, distress and generational group (Generation Z vs. others) were tested as moderators. Participants (N = 233) responded to the scale item questionnaire for model assessment. Supporting the hypothesized relationships, the model was supported with a significant moderated-moderated mediation. The mediation effect of PsyCap was stronger when distress level was lower and such interaction effect was amplified for Generation Z (Gen Z). Whereas the global sport communities and Gen Z were found to be more particularly vulnerable to COVID-19, our findings suggest that there are psychological pathways for fans to maintain their resilience. It is foremost imperative to lower the stress level of sport fans for their community involvement to positively affect life satisfaction. Gen Z were more stressed during the pandemic but individuals who managed to cope with stress were able to leverage community involvement to boost positive psychological resources. Acknowledgment of these effects brings implications for better management strategies and provides avenues for new research.

    DOI

    Scopus

    3
    Citation
    (Scopus)
  • Influence of COVID-19 Crisis on Motivation and Hiking Intention of Gen Z in China: Perceived Risk and Coping Appraisal as Moderators

    Yunfan Wu, Keita Kinoshita, Yi Zhang, Rena Kagami, Shintaro Sato

    International Journal of Environmental Research and Public Health (IF = 3.39)   19 ( 8 ) 4612 - 4612  2022.04  [Refereed]

    Authorship:Last author, Corresponding author

     View Summary

    People’s lives have drastically changed since the outbreak of COVID-19. One concern during the pandemic has been the level of inactivity among people. Compared to various generations (e.g., baby boomers, generation alpha), Generation Z (Gen Z) traditionally spends much less time in outdoor spaces. Due to the pandemic, their inactiveness is assumed to be even more severe. Hiking, an outdoor activity, has become a possible remedy for young people to exercise in a safer sport environment compared to traditional facility-based activities. Although various studies have supported the link between motivations and hiking intention, the relationship may be altered based on psychological influences unique to the pandemic situations—perceived risk and coping appraisals. The current study was conducted to investigate the relationship between Gen Z’s motivations and hiking intention and moderating roles of perceived risk and coping appraisals in a pandemic environment. Data were collected from Gen Z between 18 and 24 in China (N = 407). The validity and reliability of all the constructs were assessed by confirmatory factor analysis (CFA), average variance extracted (AVE), and composite reliability. For testing hypotheses, PROCESS Macro 4.0 was used. The findings proposed that the appraisals of the pandemic situation (i.e., perceived risk and coping ability) moderated the relationship between two of the motivations—intellectual and destination motivations—and hiking intention. As a result, organizers of outdoor sports programs can implement viable strategies and take valid measurements to minimize the fear and worries among people in the time of the crisis.

    DOI

    Scopus

    3
    Citation
    (Scopus)
  • Association of latent mental health profiles of military officers with active sport participation and hedonic and eudaimonic motives for sport participation.

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    Sport, Exercise, and Performance Psychology (IF = 4.25)    2022.04  [Refereed]

    Authorship:Last author

    DOI

    Scopus

    3
    Citation
    (Scopus)
  • The effect of Rugby World Cup 2019 on residents’ psychological well-being: a mediating role of psychological capital

    Shintaro Sato, Keita Kinoshita, Minjung Kim, Daichi Oshimi, Munehiko Harada

    Current Issues in Tourism (IF = 7.58)   25 ( 5 ) 692 - 706  2022.03  [Refereed]

    Authorship:Lead author, Corresponding author

    DOI

    Scopus

    16
    Citation
    (Scopus)
  • The COVID-19 outbreak and public perceptions of sport events in Japan

    Shintaro Sato, Daichi Oshimi, Yoshifumi Bizen, Rei Saito

    Managing Sport and Leisure   27 ( 1-21 ) 140 - 145  2022.01  [Refereed]

    Authorship:Lead author, Corresponding author

    DOI

    Scopus

    17
    Citation
    (Scopus)
  • Participation in Active Sport Tourism and Life Satisfaction: Comparing Golf, Snowboarding, and Long-Distance Running

    Mona Mirehie, Shintaro Sato, Brian Krohn

    Sustainability (IF = 3.25)   13 ( 18 ) 10316 - 10316  2021.09  [Refereed]

     View Summary

    Research has shown that participation in sport tourism can enhance wellbeing. The purpose of this study was to investigate the relationship between wellbeing generated through participation in active sport tourism and overall life satisfaction. Three different types of active sport tourism (i.e., golf, snowboarding, and long-distance running) were compared to explore whether the type of experience impacts the relationship between active sport tourism wellbeing and life satisfaction. Broaden-and-build theory was used as a theoretical foundation. Data were collected via an online self-administered questionnaire. Respondents were recruited via a Qualtrics panel (N = 418). Analysis of variance indicated that snowboarders rated the positive emotions acquired from active sport tourism significantly lower than golfers and runners. Furthermore, hierarchical multiple regression showed a significantly stronger relationship between positive emotions and life satisfaction for golfers and runners compared to snowboarders. Theoretical contributions and practical implications are discussed.

    DOI

    Scopus

    5
    Citation
    (Scopus)
  • A Buffering Effect of Mental Toughness on the Negative Impact of Basic Psychological Need Thwarting on Positive Youth Athlete Functioning

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    The Sport Psychologist (IF = 1.45)   35 ( 3 ) 190 - 199  2021.09  [Refereed]

    Authorship:Last author, Corresponding author

     View Summary

    Basic psychological needs (BPN) are a construct that helps clarify the psychological mechanism to reach desirable outcomes for youth athletes. When BPN are undermined, people should be less likely to thrive. As mental toughness (MT) can reduce the negative effects of stressors, MT may buffer the negative effects of maladaptive motivation. This study investigated the mediating role of thriving on the relationships between BPN thwarting and important outcomes for youth athletes’ positive functioning. It also examined the buffering effects of MT. One hundred eighty-eight Canadian youth athletes (<italic>M</italic>age = 15.51) answered an online survey. The results demonstrated that thriving was a significant mediator, and the indirect relationships were moderated by MT. The indirect associations were nonsignificant for youth with high MT. The findings demonstrated that MT might decrease the negative impacts of BPN thwarting on thriving and important outcomes for young athletes.

    DOI

  • The Association Between Facial Width-to-Height Ratio (fWHR) and Sporting Performances: Evidence From Professional Basketball Players in Japan

    Shintaro Sato, Keita Kinoshita, Koichi Sekino, Haruka Amano, Yoshifumi Bizen, Hirotaka Matsuoka

    Frontiers in Psychology (IF = 2.99)   12  2021.08  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    Previous research in evolutionary psychology has highlighted the potential role of facial structures in explaining human behavior. The facial width-to-height ratio (fWHR) was found to be associated with testosterone-driven behavioral tendencies like achievement drive, aggression, and sporting success. The current study aimed to replicate such relationships using real-world data (i.e., professional basketball players; <italic>N</italic> = 482). Achievement drive, aggression, and sporting success were operationalized as field-goal attempts (FGA), the number of fouls committed (Foul), and player performance rating (EFF), respectively. The results indicated that fWHR was significantly associated with FGA and EFF, controlling for minutes of play and body-mass-index. The same results were obtained for separate analyses focusing on outsider players. However, analyses of inside players demonstrated that fWHR was associated only with EFF. The current research further provides empirical evidence supporting the effects of fWHR on achievement drive and sporting successes, although the effect sizes are notably small.

    DOI

    Scopus

    2
    Citation
    (Scopus)
  • Can international sports mega events be considered physical activity interventions? A systematic review and quality assessment of large-scale population studies

    Michael Annear, Shintaro Sato, Tetsuhiro Kidokoro, Yasuo Shimizu

    Sport in Society (IF = 1.73)     1 - 18  2021.08  [Refereed]

    DOI

    Scopus

    6
    Citation
    (Scopus)
  • Gamified Wearable Fitness Tracker for Physical Activity: A Comprehensive Literature Review

    Inje Cho, Kyriaki Kaplanidou, Shintaro Sato

    Sustainability (IF = 3.25)   13 ( 13 ) 7017 - 7017  2021.06  [Refereed]

    Authorship:Last author

     View Summary

    Recently, gamified wearable fitness trackers have received greater attention and usage among sport consumers. Although a moderate amount of aerobic physical activity can significantly reduce the risk of many serious illnesses, physical inactivity issues are still prominent. Although wearable fitness trackers have the potential to contribute to physical activity engagement and sustainable health outcomes, there are dwindling engagement and discontinuance issues. Thus, examining its gamification elements and role in physical activity becomes critical. This study examined the gamification elements in wearable fitness trackers and their role in physical activity and sports engagement. A comprehensive literature review yielded 26 articles that empirically measured a variety of gamification features and the effect of the device on physical activity and sports engagement. The study suggests three key gamification themes: goal-based, social-based, and rewards-based gamification that can be a point of interest for future scholars and practitioners. Based on the review, we propose a conceptual framework that embraces motivational affordances and engagement in physical activity and sports.

    DOI

    Scopus

    15
    Citation
    (Scopus)
  • Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19

    Shintaro Sato, Tae-Ahn Kang, Ebe Daigo, Hirotaka Matsuoka, Munehiko Harada

    Journal of Hospitality, Leisure, Sport & Tourism Education (IF = 1.76)   28   100306 - 100306  2021.06  [Refereed]

    Authorship:Lead author, Corresponding author

    DOI

    Scopus

    23
    Citation
    (Scopus)
  • The effect of basic psychological needs satisfaction on intrinsic regulation is moderated by hedonic and eudaimonic motives: a longitudinal investigation among youth athletes in Japan

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    Physical Culture and Sport. Studies and Research   89 ( 1 ) 34 - 44  2021.03  [Refereed]

    Authorship:Last author, Corresponding author

     View Summary

    <title>Abstract</title>The current study was conducted to examine the interactive effects of basic psychological needs satisfaction (BPNS), hedonic and eudaimonic motives on intrinsic regulation. To assess the causal relationship, two-wave time-lagged data collection was employed. A total of 159 youth athletes in Japan participated in online surveys twice (three-month time lag between two data points). The results indicated that the effect of BPNS on intrinsic regulation was moderated by hedonic and eudaimonic motives. Interestingly, BPNS negatively affected intrinsic regulation among youth athletes with low hedonic motives. This negative impact was further augmented when the level of eudaimonic motives was higher. Conversely, BPNS positively influenced intrinsic regulation among youth athletes with high hedonic motives. This positive impact of BPNS was more prominent when eudaimonic motives were lower. Overall, the findings suggest that when intrinsic regulation is the central concern, youth athletes should focus more on seeking enjoyment while putting self-development aside to maximize the positive impact of BPNS.

    DOI

    Scopus

    1
    Citation
    (Scopus)
  • Thriving in youth sport: the antecedents and consequences

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    International Journal of Sport and Exercise Psychology (IF = 3.304)     1 - 21  2021.02  [Refereed]

    Authorship:Last author, Corresponding author

    DOI

  • Athlete branding in less popular sport: A triadic approach

    Ali Hasaan, Vajiheh Javani, Mücahit Fişne, Shintaro Sato

    PODIUM Sport, Leisure and Tourism Review   9 ( 4 ) 70 - 96  2020.12  [Refereed]

    Authorship:Last author, Corresponding author

     View Summary

    Objetivo do estudo: Apesar da existência de oportunidades de desenvolvimento de marcas dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema. Portanto, o presente estudo teve como objetivo contribuir com a literatura existente sobre a marca do atleta, fornecendo uma compreensão melhor e holística da marca do atleta em esportes menos populares.Metodologia: Empregamos a abordagem triádica que envolveu três partes interessadas: Atleta, fãs e mídia, para explorar fatores importantes nas estratégias de marca do atleta em esportes menos populares..Originalidade/Relevância: Há menos foco no esporte menos popular e na marca de seus stakeholders. Com o crescente interesse dos fãs por esportes menos populares e seus atletas estão ganhando mais atenção do que nunca. Assim, o estudo optou por discutir um fenômeno ignorado no contexto da marca do atleta.Principais resultados: Os resultados identificaram quatro temas principais e oito subtemas associados com base nas entrevistas e na análise de conteúdo da mídia. Esses principais e subtemas incluem (1) desempenho (sucesso esportivo, nível de competição), (2) pessoal / privado (características fora do esporte, gerenciamento de imagem), (3) negócios / marketing (promoção de atleta, produtos mercadológicos) e (4) fator contextual (natureza esportiva, proximidade).Contribuições teóricas/metodológicas: o estudo atual contribuiu na literatura existente sobre a marca do atleta por meio do foco em um atleta importante de um esporte menos popular.

    DOI

  • The effect of attribution on athlete scandals: Consumer responses toward scandalized athletes and endorsements

    Daehwan Kim, Yong Jae Ko, Joon Sung Lee, Shintaro Sato

    Sport Marketing Quarterly (IF = 2.72)   29 ( 4 ) 269 - 281  2020.12  [Refereed]

    Authorship:Last author

     View Summary

    The purpose of the current study, drawing on attribution theory, was to investigate consumers’ attribution process and its impact on their responses to a scandalized athlete and endorsement. The results of the experiment indicate that the distinctiveness of an athlete scandal prompts external attribution while having a negative impact on internal attribution. Additionally, the consistency of an athlete scandal triggers internal attribution. Moreover, the results show that internal (external) attribution has direct negative (positive) impact on attitude toward the scandalized athlete. Lastly, the results show that consumers’ attribution type indirectly determines the consumer responses toward the troubled athlete and endorsement perception. Findings of the current study provide empirical evidence to explain what informational cues consumers utilize when making causal inferences and how such causal inferences subsequently affect the consumer responses. Th e current study also provides marketing managers with useful implications to make informed decisions in the athlete transgression context.

    DOI

  • Service quality, satisfaction, and behavioral intention in a triathlon event: the different experiences between local and non-local participants

    Bang An, Munehiko Harada, Shintaro Sato

    Journal of Sport & Tourism     1 - 16  2020.06  [Refereed]

    Authorship:Last author

    DOI

    Scopus

    8
    Citation
    (Scopus)
  • Trends in research in eSports and eSports programs in the high education settings

    Shintaro Sato

    Journal of Health, Physical Education and Recreation   70 ( 3 ) 168 - 174  2020.03

    Authorship:Lead author

  • When Should a Brand Cut Ties With a Scandalized Endorser?

    Shintaro Sato, Akiko Arai, Yosuke Tsuji, Mark Kay

    Communication and Sport (IF = 1.29)   8 ( 2 ) 215 - 235  2020.02  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    © The Author(s) 2019. It is important for brands to appropriately respond when their athlete endorsers are involved in a scandal. The present study examines how consumer evaluations of endorsed brands are influenced by a brand’s response to an endorser scandal. A 2 (brand response strategy type: maintenance vs. termination) × 2 (endorser scandal type: competence-relevant vs. competence-irrelevant) between-subjects experiment is conducted. Specifically, the authors focus on the perceived appropriateness of the response strategy and consumer attitudes toward an endorsed brand. Subjects were recruited from Amazon Mechanical Turk (N = 111). Consumers perceive that terminating an endorsement contract with a scandalized endorser is more appropriate than maintaining the relationship. This is particularly true when celebrity endorsers are involved in competence-relevant scandals. A further analysis provided support for the idea that perceived “appropriateness” mediates the relationship between competence-relevant scandal and consumer attitude toward an endorsed brand. A termination strategy was considered appropriate when scandalized endorsers engaged in competence-relevant scandals, which eventually lead to more favorable consumer evaluations toward an endorsed brand.

    DOI

    Scopus

    10
    Citation
    (Scopus)
  • The Relationship Between Avoidance Goals and Goal Attainment: A Moderated Mediation Analysis

    Keita Kinoshita, Eric MacIntosh, Shintaro Sato

    Research Quarterly for Exercise and Sport (IF = 1.883)   91 ( 3 )  2020  [Refereed]

    DOI

    Scopus

    3
    Citation
    (Scopus)
  • A cross-cultural comparison of sports magazine covers between USA and Japan

    Bizen, Y, Sato, S, Palomba, A

    Asian Sport Management Review   14   77 - 87  2020  [Refereed]

  • Credit card literacy and financial well-being of college students: A moderated mediation model of self-efficacy and credit card number

    Yam B. Limbu, Shintaro Sato

    International Journal of Bank Marketing (IF = 2.20)   37   991 - 1003  2019.06  [Refereed]

    Authorship:Last author

     View Summary

    © 2019, Emerald Publishing Limited. Purpose: By testing a moderated mediation model, the purpose of this paper is to examine the mediating role of credit card self-efficacy in the relationship between credit card literacy and financial well-being. The authors further examine if credit card number moderates this effect. Design/methodology/approach: Data for the study were collected from 427 college students. The PROCESS macros in IBM SPSS Statistics 23 was used to assess the hypothesized relationships. Findings: Credit card literacy positively influences financial well-being through self-efficacy. However, this effect is stronger when college students own fewer credit cards. Practical implications: Banks and credit card issuers, policymakers and colleges and universities should place a greater emphasis on credit card literacy programs that enhance students’ general understanding of credit card terms and conditions and confidence in their ability to effectively use and manage their credit cards. Originality/value: To our knowledge, this is the first study to examine the relationship between credit card literacy, self-efficacy and financial well-being.

    DOI

    Scopus

    49
    Citation
    (Scopus)
  • How Does the Negative Impact of an Athlete's Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

    Sato Shintaro, Ko Yong Jae, Chang Yonghwan, Kay Mark

    COMMUNICATION & SPORT (IF = 1.22)   7 ( 3 ) 385 - 409  2019.06  [Refereed]

    Authorship:Lead author, Corresponding author

    DOI

    Scopus

    13
    Citation
    (Scopus)
  • Examining the youth multi-sport event environment: Implications toward athlete development and transitioning

    MacIntosh, E, Kinoshita, K, Naraine, M, Sato, S

    Journal of Athlete Development and Experience   1 ( 2 ) 53 - 65  2019  [Refereed]

    Authorship:Last author

  • Adventure tourism motivation and destination loyalty: A comparison of decision and non-decision makers

    Sato Shintaro, Kim Hany, Buning Richard J, Harada Munehiko

    Journal of Destination Marketing & Management (IF = 3.67)   8   74 - 81  2018.06  [Refereed]

    Authorship:Lead author, Corresponding author

    DOI

    Scopus

    69
    Citation
    (Scopus)
  • The relationship between sport tourists’ perceived value and destination loyalty: an experience-use history segmentation approach

    Shintaro Sato, Christina Gipson, Samuel Todd, Munehiko Harada

    Journal of Sport and Tourism   22 ( 2 ) 173 - 186  2018.04  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    Understanding active sport tourists’ profiles and nurturing their destination loyalty are important considerations in the tourism market. Loyal tourists are valuable because they tend to revisit a focal destination and elicit positive word-of-mouth. Focusing on a snow-based active sport tourism context, this study was conducted to examine (1) the usefulness of experience-use history (EUH) as a segmentation tool and (2) the relationship between perceived value factors (i.e. quality, emotional response, monetary price, behavioral price, and destination reputation) and destination loyalty in each EUH group. Data were collected from the Niseko ski resort in Japan (N = 328). Based on the EUH variables (i.e. length and frequency of snow-based sport participation), participants were categorized into four segments (i.e. novice, short-active, long-inactive, and expert). The results showed significant differences among EUH groups in terms of their socio-demographics (e.g. gender, age, and income). A series of regression analyses also showed that each segment’s destination loyalty was uniquely enhanced by perceived value factors. Specifically, perceived quality was a significant antecedent of destination loyalty for sport tourists in the novice group. For those in the short-active, long-inactive, and expert groups, perceived emotional response significantly predicted destination loyalty. Perceived reputation of the destination was also important to enhance destination loyalty for the short-active group whereas perceived monetary price was positively associated with the long-inactive group’s destination loyalty. Marketing managers in snow-based sport tourism destinations can utilize the findings to increase the loyalty of active sport tourists, which will improve their competitiveness in the marketplace.

    DOI

    Scopus

    35
    Citation
    (Scopus)
  • Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: a mediating role of leisure satisfaction

    Hideo Matsumoto, Shintaro Sato, Akira Asada, Koichi Chiashi

    World Leisure Journal   60 ( 2 ) 111 - 126  2018.04  [Refereed]

    Authorship:Corresponding author

     View Summary

    The current study was conducted to examine the relationship among leisure engagement, affective (i.e. attraction, centrality, resistance to change) and cognitive (i.e. equipment, knowledge) leisure involvement, leisure satisfaction, and subjective happiness. From a sample of 493 American scuba divers, we found that (1) the oft-supported leisure engagement-happiness relationship was rejected, and (2) subjective happiness was directly or indirectly associated with affective and cognitive leisure involvement factors. Specifically, leisure engagement did not show any significant relationship with subjective happiness. Rather, subjective happiness was associated with several affective and cognitive leisure involvement factors. Attraction was associated with subjective happiness through leisure satisfaction, while the relationship between subjective happiness and centrality was negative. Equipment was positively and indirectly associated with subjective happiness whereas knowledge was directly linked to subjective happiness. These demonstrated that affective and cognitive involvement rather than leisure engagement are strongly associated with subjective happiness. Detailed theoretical interpretation and useful information for policy makers who develop leisure programmes aimed at enhancing public happiness will be provided.

    DOI

    Scopus

    27
    Citation
    (Scopus)
  • Assessing risk factors at local CrossFit events: From participants’ perspectives

    Christina Gipson, Shintaro Sato, Trey Burdett

    International Journal of Hospitality and Event Management   2   1 - 18  2018  [Refereed]

  • Hot or cold? The effects of anger and perceived responsibility on sport fans’ negative word-of-mouth in athlete scandals

    Shintaro Sato, Yong Jae Ko, Timothy Kellison

    Journal of Global Sport Management   3   107 - 123  2018  [Refereed]

    Authorship:Lead author, Corresponding author

  • Marketing football: Perspectives from the Japan football league (J. League)

    Yoshifumi Bizen, Shintaro Sato

    Routledge Handbook of Football Marketing     420 - 428  2017.01  [Refereed]

    DOI

    Scopus

  • Do snow-based sport participants intend to purchase products from environmentally friendly companies?

    Shintaro Sato, Yong Jae Ko, Timothy Kellison, Munehiko Harada, Yoshifumi Bizen

    Journal of Global Sport Management   2   182 - 195  2017  [Refereed]

    Authorship:Lead author, Corresponding author

  • The adverse effect of doctors’ skepticism toward prescription drugs

    Devon S. Johnson, Breagin K. Riley, Shintaro Sato

    International Journal of Pharmaceutical and Healthcare Marketing   11   222 - 234  2017.01  [Refereed]

    Authorship:Last author

     View Summary

    © 2017, © Emerald Publishing Limited. Purpose: This study examines the use of high-expertise sources such as doctors to sell dietary supplements and the use of skeptical statements toward approved drugs in the act of selling dietary supplements. Design/methodology/approach: The research questions are addressed by means of a scenario experiment that manipulated two independent variables: expertise (high- vs low-expertise) and skepticism toward prescription drugs (present vs absent). Findings: Surprisingly, skeptical statements from a low-expertise source toward a prescription drug made while selling dietary supplements was found to have an insignificant effect on selling effectiveness (willingness to recommend and perceived product effectiveness). However, when a high-expertise source (doctor) did the same, selling effectiveness was reduced. Research limitations/implications: The paper identifies a boundary condition for competitive selling claims of dietary supplements. Doctors are likely to get away with claims regarding the efficacy of dietary supplements until they criticize a more credible prescription drug in favor of supplements. Practical implications: Claims made by a low-expertise sources and high-expertise sources in the act of selling dietary supplements must be carefully considered. Conventional wisdom tactics may be ineffective. Originality/value: This paper uniquely demonstrates the role of competitive skepticism at different levels of expertise. The findings of this study suggest that managers, in especially the multi-level marketing industry, should reconsider some of their selling tactics.

    DOI

    Scopus

    1
    Citation
    (Scopus)
  • Consumers' Comparative Evaluative Judgment of Athlete Endorsers

    Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, Daniel P. Connaughton

    JOURNAL OF SPORT MANAGEMENT (IF = 1.25)   30 ( 5 ) 553 - 565  2016.09  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    The purpose of this study was to examine consumers' comparative judgment of athlete endorsers in back-to-back advertisement settings. Drawing on the inclusion/exclusion model (Schwarz & Bless, 2007), the authors argue that (a) a recently observed athlete endorser impacts consumer judgment of subsequently presented endorsers, and (b) the valence of the impact depends on brand category membership of the consecutively presented endorsers. A 2 (representative endorser activation: present vs. absent) x 2 (brand category membership: membership vs. nonmembership) between-subjects design was administered across three experiments. Results demonstrated that the presence of a representative endorser increased a subsequently presented endorser's perceived expertise when that subsequent endorser represented the same brand category. Results also demonstrated that the presence of a representative endorser decreased a subsequently presented endorser's perceived expertise when that subsequent endorser did not represent the same brand category. Overall, these findings support both assimilation and contrast effects. The authors argue how this outcome can assist advertising managers to strategically position appropriate endorsers in marketing platforms.

    DOI

    Scopus

    16
    Citation
    (Scopus)
  • Sport team mascots as communication tools: Determinants of mascot twitter followers

    Youngmin Yoon, Shintaro Sato, Yosuke Tsuji

    Global Sport Business Journal   4   11 - 23  2016  [Refereed]

  • Athlete reputational crisis and consumer evaluation

    Shintaro Sato, Yong Jae Ko, Chanmin Park, Weiting Tao

    EUROPEAN SPORT MANAGEMENT QUARTERLY (IF = 1.78)   15 ( 4 ) 434 - 453  2015.08  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    Research question: The mass media widely broadcasts scandals. However, previous literature lacks examinations of consumer reactions to athlete scandals. Given the detrimental impact, it is important to understand how athletes and brand managers can optimally respond when scandals occur. The purpose of this study is to develop the fundamental understanding of consumer reactions and the effective response strategies in athlete reputational crisis (ARC) settings.Research methods: A three factorial (performance relatednessxintentionalityxinvolvement) experiment was conducted. One hundred ninety-three undergraduate students from a large university located in the southeastern United States participated in the experiment, with analysis based on 180 useful responses.Results and findings: The results indicate that high and low involvement spectators differ in their evaluations of scandalized athletes. The attitude of highly involved consumers is significantly more negative when ARCs are performance related and intentional. Low involvement consumers' attitude displayed a similar pattern, but only when they perceived ARCs as unintentional. Lastly, the results indicate consumers prefer rebuild response strategies (e.g. apology) in all ARC situations. Base strategies (e.g. explaining ARC situations) and sport-specific strategies (e.g. winning to make up) can be used to supplement in performance-related ARC situations.Implications: This study contributes to the fundamental knowledge regarding the potential impact of ARCs. Athlete brand managers can estimate the extent of impact based on ARC characteristics (i.e. performance relatedness and intentionality) and consumer characteristics (i.e. involvement). Furthermore, effective response strategies can be developed by examining the interplay between ARC and consumer characteristics.

    DOI

    Scopus

    43
    Citation
    (Scopus)
  • レクリエーション専門志向化と主観的幸福感・レジャー満足度の関係性:アメリカ在住の釣り人を対象として

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    海洋人間学雑誌   4   18 - 26  2015  [Refereed]

  • The effects of sport consumers' goal types and goal valance on satisfaction and happiness

    佐藤 晋太郎, 押見 大地, 原田 宗彦, 佐藤 幹寛, 朝倉 雅史, 高 鏞在

    スポーツ科学研究   12 ( 12 ) 101 - 120  2015  [Refereed]

    Authorship:Lead author, Corresponding author

    CiNii

  • Destination Decision Making Process in Selecting Sports Training Camps : Focusing on High School and University Sports Teams

    OSHIMI Daichi, HARADA Munehiko, SATO Shintaro, ISHII Juro

    Journal of Japan Society of Sports Industry   22 ( 1 ) 9 - 27  2012  [Refereed]

     View Summary

    &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Although there have been numerous reports on decision-making process models attempting to explain various consumer behaviors, no study applying the decision-making process to sports training camps had been undertaken thus far. The purpose of this study was to clarify the decision-making process and to identify the decision-makers in high school and university sports teams. Aiming toward this objective, a semi-structured interview method was adopted. The respondents were from 12 sports teams that visited four cities in Niigata Prefecture. These teams were further broken down into eight university teams, one university club, and three high school teams. As a result, the decision-makers of the sports training camp were divided into two categories : the coach/advisers and the student leader/student in charge of the camp. The decision-making process was carried out by two groups: the groups asking travel agencies for proposals and the groups not asking for the same. Moreover, it was clarified that there were two factors influencing the decision-making process in the sports training camp. The first was the process of arranging and changing reservations in the sports training camp, and the second was the associations needed to be formed in order to reserve accommodations toward securing available sports facilities for the sports teams. Though the common prerequisite for attending the sports training camp was found to be circumstances that were amenable to training, certain differences between the groups were also revealed, and it was clarified that factors such as enthusiasm on the part of the sales person of travel agencies and the flexibility exhibited by the local organizer regarding the sports teams influenced the re-visit behavior. Contemplating these results and exploring the decision-making process carried out in the sports training camp, the decision-making process DAAR [comprising Desire, Association, Action, and Re-visit] was developed in this study.

    DOI CiNii

  • Sport Tourists' and Sport Excursionists' Intention to Revisit:Focusing on the Perceived Value of Niseko Visitors

    Sato Shintaro, Harada Munehiko, Takayuki Ohnishi

    Japanese Journal of Sport Management   1 ( 1 ) 19 - 31  2009  [Refereed]

    Authorship:Lead author, Corresponding author

     View Summary

    This study investigated sport excursionists&#039; and sport tourists&#039; revisit models by using the concept of perceived value. Petrick&#039;s (2002a) SERV-PERVAL model was employed in order to measure both sport excursionists and tourists&#039; value perceptions. This scale contains five factors, including emotional response, behavioral price, monetary price, quality, and reputation. The findings of this study show that the direct effect of perceived quality on intention to revisit was positive and significant only for sport excursionists. For sport tourists, the global construct of perceived value has the strongest effect on intention to revisit in the expected positive direction. Especially, reputation is the most significant factor that loads primarily on the second-order dimension of perceived value. When tourism managers consider attracting visitors for their revisits, it is important to provide quality experiences specifically for sport excursionists. On the other hand, emphasizing overall perceived value and obtaining splendid destination reputation is important for sport tourists.

    DOI CiNii

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Books and Other Publications

  • スポーツ、アート、エンターテインメントにおける効果的なスポンサーシップ

    佐藤晋太郎, 備前嘉文( Part: Joint author)

    大修館書店  2023.11 ISBN: 4469269689

    ASIN

  • Research handbook on major sporting events

    Peng, J, Zhang, Y, Sato, S( Part: Contributor, Sport nationalism in China: The origin, development trajectory, and trends after the 2022 Beijing Winter Olympic Games)

    Edward Elgar Publishing  2023.10

  • スポーツ白書 2023 -次世代のスポーツ政策-

    佐藤晋太郎( Part: Contributor, 8-7. 公園活用によるスポーツ環境づくり)

    笹川スポーツ財団  2023.03 ISBN: 4915944859

    ASIN

  • 実践 スポーツツーリズム 組織運営・事業開発・人材育成

    佐藤 晋太郎( Part: Contributor, スポーツイベントの社会的インパクト:ウェルビーイング)

    一般社団法人日本スポーツツーリズム推進機構・学芸出版社  2022.09 ISBN: 4761528222

    ASIN

  • Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport

    Shintaro Sato( Part: Contributor, The Olympic & Paralympic sponsorship without category exclusivity)

    Center for Sports Communication & Media  2021.09

  • プロ野球「熱狂」のメカニズム : ファン行動とマネジメントの計算社会科学

    佐藤晋太郎, 押見大地( Part: Contributor, 熱狂を生み出すために:スポーツマネジメントから見たファンの期待と影響)

    東京大学出版会  2021.08 ISBN: 9784130403030

  • Routledge Handbook of Football Marketing

    Yoshifumi Bizen, Shintaro Sato( Part: Contributor, Marketing Football Perspectives from the Japan Football League (J. League))

    Marketing Football Perspectives from the Japan Football League (J. League)  2017.03

  • スポーツ白書

    佐藤晋太郎( Part: Contributor, 米国におけるスポーツコミッションの現状)

    笹川スポーツ財団  2017

  • Sports Management and Sports Humanities

    Shintaro Sato( Part: Contributor, Negative Information in Sport: Minimizing Crisis Damage)

    Springer  2015.04

  • スポーツ・ヘルスツーリズム

    佐藤晋太郎( Part: Contributor, スポーツ・ヘルスツーリズムの研究動向)

    2009

▼display all

Presentations

  • Student athlete well-being framework (SAWBF): An empirical examination of elite college student athletes

    Sato, S, Kinoshita, K, Kondo, M, Yabunaka, Y, Yamada, Y, Tsuchiya, H

    World Association for Sport Management Conference 

    Presentation date: 2023.03

    Event date:
    2023.03
     
     
  • Could outdoor sport participation reduce perceived time poverty? Examinate the effect of perceived time poverty on academic delay in gratification and prosocial behavior: The moderating role of nature connectedness

    Wu, Y, Kinoshita, K, Olsen, T, Matsushima, F, Sato, S

    2023 SMAANZ Conference 

    Presentation date: 2023.12

    Event date:
    2023.12
    -
     
  • The psychological impact of the Beijing 2022 Winter Olympic Games on Chinese residents: A repeated cross-sectional analysis

    Zhang, Y, Sato, S

    2023 SMAANZ Conference 

    Presentation date: 2023.12

    Event date:
    2023.12
    -
     
  • The impacts of nature-based physical activity on minimalism intention through nature connectedness

    Kinoshita, K, Wu, Y, Masuda, A, Sato, S

    2023 SMAANZ Conference 

    Presentation date: 2023.12

  • Bibliometric Review of Research on Technology in Sport Management

    Yu-Han Syu, Shintaro Sato, Sheng-Fong Chen, Shang-Chun Ma

    Asian Association for Sport Management 

    Presentation date: 2023.08

    Event date:
    2023.08
     
     
  • The Social Anchor Effect on Residents' Psychological Well-being in the 2022 Beijing Winter Olympic Games

    Zhang, Y, Kinoshita, K, Sato, S  [Invited]

    2023 Virtual Symposium of Sport Consumer Behavior Research 

    Presentation date: 2023.04

  • Nature Connectedness and Mental Health Among Outdoor Sport Participation in Japan

    Wu, Y, Sato, S  [Invited]

    2023 Virtual Symposium of Sport Consumer Behavior Research 

    Presentation date: 2023.04

  • Social Capital and Hedonic Well-being in Sports and Physical Activities: A Systematic Review

    Zhang, Y, Kinoshita, K, Sato, S

    World Association for Sport Management Conference 

    Presentation date: 2023.03

    Event date:
    2023.03
     
     
  • Nature Connectedness and Mental Health Among Skiing Participants in Japan: A 2-Wave Longitudinal Survey

    Wu, Y, Sato, S

    World Association for Sport Management Conference 

    Presentation date: 2023.03

    Event date:
    2023.03
     
     
  • A case of Japan-Sweden youth baseball friendship program: Potential relationship between grassroots sport partnership and internal engagement at JTB Corporation

    Vanessa Asell-Tsuruga, Shintaro Sato

    World Association for Sport Management Conference 

    Presentation date: 2023.03

    Event date:
    2023.03
     
     
  • スポーツを見ることがウェルビーイングに及ぼす 影響: オンライン実験とfMRI実験からのエビデンス

    木下敬太, 中川剣人, 佐藤晋太郎

    日本スポーツマネジメント学会 

    Presentation date: 2023.03

    Event date:
    2023.03
     
     
  • 森林浴により刺激されるウェルビーイング経験: 自然とのつながり、ストレス低減、PERMAに着目した 介入実験

    佐藤晋太郎, 木下敬太, 呉雲帆

    日本スポーツマネジメント学会 

    Presentation date: 2023.03

    Event date:
    2023.03
     
     
  • Correlations between visual attention and consumer behaviour: An exploratory study with sports shoes and apparels

    Ho Keat, LENGYi Xian Philip, PHUAAndré RICHELIEUShintaro, SatoSock Miang, TEO-KOHYen-Chun LIN

    International European Conference on Mathematics, Engineering, Natural & Medical Sciences 

    Presentation date: 2022.02

  • The impact of COVID-19 crisis on motivation and hiking intention of Generation Z in China: Moderating effects of perceived risk and coping appraisals.

    Yunfan Wu, Yi Zhang, Rena Kagami, Keita Kinoshita, Shintaro Sato

    International European Conference on Mathematics, Engineering, Natural & Medical Sciences 

    Presentation date: 2022.02

  • Future of Mega-Events

    Shintaro Sato  [Invited]

    Korea Sports Promotion Foundation Global Sports Industry Conference 

    Presentation date: 2021.12

    Event date:
    2021.12
    -
     
  • 「スポーツ観戦」と「アウトドアスポーツ」が 心身に与える影響評価

    佐藤晋太郎  [Invited]

    早稲田大学の研究者と新しい 価値づくりを 共に―Well-beingを実現する 人間科学・スポーツ科学研究の紹介フォーラム― 

    Presentation date: 2021.12

    Event date:
    2021.12
    -
     
  • コロナ禍におけるスポーツ観戦需要 ―「スポーツ観戦需要等に関する調査」の二次分析―

    舟橋弘晃, 古川拓也, 佐藤晋太郎

    スポーツ産業学会 

    Presentation date: 2021.08

  • Tokyo at the Crossroads: The Past, Present, and Future of 2020 Olympic Games

    Shintaro Sato  [Invited]

    110th Ministry of Science and Technology (MOST) Taiwan Conference 

    Presentation date: 2021.05

  • ユースアスリートのウェルビーイングとスポーツ参加継続意図に影響を与える要因に関する研究

    木下敬太, エリック・マッキントッシュ, 佐藤晋太郎

    日本スポーツマネジメント学会 

    Presentation date: 2021.03

    Event date:
    2021.03
    -
     
  • ラグビーワールドカップに関するツイート内容分析

    関野弘一, 松岡宏高, 佐藤晋太郎

    日本スポーツマネジメント学会 

    Presentation date: 2021.03

    Event date:
    2021.03
    -
     
  • 「これからのスポーツどうするミーティング ~みんなで話そう『スポーツがくれる明日へのチカラ』~」

    佐藤晋太郎  [Invited]

    Presentation date: 2021.02

    Event date:
    2021.02
    -
     
  • The effect of Rugby World Cup 2019 on residents’ psychological well-being: A mediating role of psychological capital

    2020 Sport Management Association of Australia and New Zealand Conference 

    Presentation date: 2020.11

    Event date:
    2020.11
    -
     
  • グループフロー研究の系統的レビュー

    佐藤晋太郎, 木下敬太

    日本スポーツマネジメント学会 

    Presentation date: 2020

    Event date:
    2020
    -
     
  • A buffering effect of mental toughness on the link between youth athletes’ basic psychological need thwarting and thriving

    2020 North American Society for the Psychology of Sport and Physical Activity Conference 

    Presentation date: 2020

    Event date:
    2020
    -
     
  • Thriving in youth sport: investigating the motivation, intention to continue, well-being, and goal progress

    2020 North American Society for the Psychology of Sport and Physical Activity Conference 

    Presentation date: 2020

    Event date:
    2020
    -
     
  • Investigating the relations of hedonic and eudaimonic motives with thriving in competitive youth sport: Cross-cultural study in Canada and Japan

    2020 Association for Applied Sport Psychology 

    Presentation date: 2020

    Event date:
    2020
    -
     
  • Investigating the possible positive effects of avoidance goals on goal attainment through effort

    Kinoshita, K, MacIntosh, E, Sato, S, Orlick, T

    2018 North American Society for the Psychology of Sport and Physical Activity 

    Presentation date: 2018

    Event date:
    2018
    -
     
  • Consumer Judgment of Sponsoring Companies' Response Strategies during Endorser Transgressions

    Sato, S

    2017 Spring Feliciano School of Business Research Colloquium 

    Presentation date: 2017

    Event date:
    2017
    -
     
  • Endorsed Brands’ Appropriate Response Strategies to Athlete Endorser Transgressions

    Sato, S, Arai, A, Tsuji, Y, Jensen, R. W

    2017 North American Society for Sport Management Conference 

    Presentation date: 2017

    Event date:
    2017
    -
     
  • Mitigating the effects of stereotype on consumer judgment of athlete expertise: The role of objective cue

    Yoon, Y, Sato, S, Yilmaz, S

    2016 Global Sport Business Association Conference 

    Presentation date: 2016

    Event date:
    2016
    -
     
  • Athlete endorser scandals and consumer judgment of endorsed brands: A perspective from accessibility-diagnosticity model

    Sato, S, Arai, A, Tsuji, Y

    2016 Global Sport Business Association Conference 

    Presentation date: 2016

    Event date:
    2016
    -
     
  • スクーバダイビングにおける専門志 向化と主観的幸福感の関係:レジャー満足度を媒介変数として

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    日本海洋人間学会 

    Presentation date: 2016

    Event date:
    2016
    -
     
  • Sport team mascots as communication tools: Determinants of mascot twitter followers

    Yoon, Y, Sato, S, Goldsmith, A

    2016 Sport Entertainment & Venue Tomorrow Conference 

    Presentation date: 2016

    Event date:
    2016
    -
     
  • The effect of the anthropomorphism on sport consumers’ responses toward team’s performance

    Ko, Y. J, Jang, E. W, Sato, S

    2016 North American Society for Sport Management Conference 

    Presentation date: 2016

    Event date:
    2016
    -
     
  • Does doing good shield against athlete scandals? The effect of positive associations on consumer judgment and behavior toward scandalized athletes

    Sato, S, Ko, Y. J, Kaplanidou, K, Connaughton, D

    2016 North American Society for Sport Management Conference 

    Presentation date: 2016

    Event date:
    2016
    -
     
  • The impact of star athlete endorser on perceived expertise of other athletes: An assimilation-contrast approach

    Sato, S, Ko, Y. J

    2015 Southern Sport Management Conference 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • Consumers’ sequential judgment in athlete endorsement: The moderating role of brand endorser group

    Sato, S, Ko, Y. J

    2015 HHP Research Symposium, Gainesville 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • The relationship among anger, perceived responsibility, and negative word-of-mouth in the athlete scandal context

    Sato, S, Ko, Y. J, Egberts, J, Park, C

    2015 North American Society for Sport Management Conference 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • Consumer comparative evaluative judgments of athlete endorsers

    Sato, S, Ko, Y. J

    2015 North American Society for Sport Management Conference 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • Source nationality, authority and credibility: A multi-national experiment using the Diaoyu/Senkaku Island Dispute

    Anderson, K, Zhang, A, Sato, S, Matsumoto, H

    2015 Association for Education in Journalism and Mass Communication 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • 非営利組織が主導するスポーツ コミッションの可能性と課題―中小自治体の日米事例比較による検討―

    松橋崇史, 束原文郎, 浅田瑛, 佐藤晋太郎

    日本スポーツ産業学会 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • 東京2020開催に伴うQOL (クオリティ・オブ・ライフ) とイベントの支持に関する 縦断的研究―先行研究の検討―

    澤井和彦, 束原文郎, キリヤキ・カプラニドウ, 佐藤晋太郎, 間野義之

    日本スポーツ産業学会 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • Institutional environment influencing the establishment of sport commissions in small and medium sized municipalities: A comparison between Japan and the Florida state

    Tsukahara, F, Matsuhashi, T, Asada, A, Sato, S

    2015 European Association for Sport Management Conference 

    Presentation date: 2015

    Event date:
    2015
    -
     
  • Is less always more: Exploring the behavioral implications of counterfactuals in professional athletic performance

    Yilmaz, S, Sato, S, Ko, Y. J

    2015 HHP Research Symposium, Gainesville 

    Presentation date: 2015

    Event date:
    2014
    -
     
  • Sport tourists’ motivation, satisfaction, and destination loyalty: A case of white water rafting tourism in Japan

    Sato, S, Yilmaz, S, Ko, Y. J

    2015 HHP Research Symposium 

    Presentation date: 2015

    Event date:
    2014
    -
     
  • レクリエーション専門志向化と 主観的幸福感・レジャー満足度の関係-アメリカ在住の釣り人を対象に-

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    日本 レジャー・レクリエーション学会 

    Presentation date: 2014

    Event date:
    2014
    -
     
  • he moderating role of consumer expertise in sport scandal contexts

    Sato. S, Ko, Y. J, Park

    2014 HHP Research Symposium 

    Presentation date: 2014

    Event date:
    2014
    -
     
  • Negative publicity of athlete endorsers and spillover effects: The moderating role of consumer expertise.

    Sato, S, Ko, Y. J, Park, C

    2014 North American Society for Sport Management Conference 

    Presentation date: 2014

    Event date:
    2014
    -
     
  • The effects of athlete scandals on emotion, cognition, and negative WOM intention

    Sato, S, Ko, Y. J

    Fall 2014 HHP Graduate Student Research Symposium 

    Presentation date: 2014

    Event date:
    2014
    -
     
  • Recreation specialization and anglers' well-being

    Matsumoto, H, Sato, S, Janelle, C. M, Chiashi, K

    2014 World Leisure Congress 

    Presentation date: 2014

    Event date:
    2014
    -
     
  • An analysis of environmental stewardship and consumer behavior among sport participants

    Sato, S, Kellison, T. B, Ko, Y. J

    2014 SMAANZ 20th Anniversary Conference 

    Presentation date: 2014

    Event date:
    2013
    -
     
  • An examination of effective athlete crisis response strategies

    Sato, S, Ko, Y. J, Park, C, Tao, W

    2013 Sport Marketing 

    Presentation date: 2013

    Event date:
    2013
    -
     
  • The role of consumer involvement in environment and word of mouth/e-word of mouth intentions among outdoor sport recreationists.

    Sato, S, Harada, M, Ko, Y. J

    2012 North American Society for Sport Management Conference 

    Presentation date: 2012

    Event date:
    2012
    -
     
  • An examination of the relationship between outdoor recreationists’ involvement, place attachment, environmentally responsible behavior and e-/WOM: Focusing on mediating effects of environmentally responsible behavior

    Sato, S, Ko, Y. J

    2011 HHP Research Symposium 

    Presentation date: 2011

    Event date:
    2010
    -
     
  • Jリーグ 観戦者における経験価値分析

    齋藤れい, 原田宗彦, 広瀬盛一, 原田尚幸, 大西孝之, 佐藤晋太郎

    日本スポーツマネジメント学会 

    Presentation date: 2009

    Event date:
    2009
    -
     
  • スポーツ合宿団体の特性に関する 研究―特に合宿地魅力条件と団体参加理由に着目して―

    押見大地, 原田宗彦, 佐藤晋太郎, 石井十郎

    スポーツ経営学会 

    Presentation date: 2009

    Event date:
    2009
    -
     
  • スポーツ合宿地の意思決定と評価 に関する研究―新潟県内4市を事例として―

    石井十郎, 原田宗彦, 佐藤晋太郎, 押見大地

    日本体育・スポーツ経営学会 

    Presentation date: 2009

    Event date:
    2008
    -
     
  • ニセコツーリストの観光動機に関する研究: 観光 動機・満足度・目的地ロイヤルティの関係モデルの検討

    佐藤晋太郎, 原田宗彦

    日本体育・スポーツ 経営学会 

    Presentation date: 2008

    Event date:
    2008
    -
     
  • 知覚価値測定尺度SERV-PERVALを援用したスポーツ ツーリストの再訪モデルの検証―ニセコウィンタースポーツツーリズムに着目してー

    佐藤晋太郎, 原田宗彦

    日本スポーツ産業学会 

    Presentation date: 2008

    Event date:
    2008
    -
     
  • A study of sport tourists' intention to revisit

    Sato, S, Harada, M

    2008 Asian Association for Sport Management Conference 

    Presentation date: 2008

    Event date:
    2008
    -
     
  • A study of characteristics of decision-makers in sport tourist groups

    Sato, S, Harada, M

    2008 International Council on Health, Physical Education and Recreation Conference 

    Presentation date: 2008

    Event date:
    2007
    -
     
  • Trends in research in sport tourism

    Sato, S, Harada, M

    2007 Taiwan Sport Management Association Annual Conference 

    Presentation date: 2007

    Event date:
    2007
    -
     
  • スポーツツーリズムの研究動向: 目的地に着目した 先行研究のレビュー‐

    佐藤晋太郎, 原田宗彦

    日本体育・スポーツ経営学会 

    Presentation date: 2007

    Event date:
    2007
    -
     
  • bjリーグ大阪エヴェッサのブランドイメージに関する研究: 親和図法を用いた分析 例

    藤原直幸, 原田宗彦, 浅野豊, 佐藤晋太郎, 崔鐘午, 手塚美奈, 富士原崇, 工藤雄

    日本スポーツ産業学会 

    Presentation date: 2006

    Event date:
    2006
    -
     
  • アメリカにおける釣り人の専門 志向化とレジャー満足度

    松本秀夫, 佐藤晋太郎, 浅田瑛, 千足耕一

    日本海洋人間学会 

▼display all

Research Projects

  • アウトドアスポーツとウェルビーイングの関係の解明

    日本学術振興会  科学研究費助成事業 若手研究

    Project Year :

    2023.04
    -
    2026.03
     

    佐藤 晋太郎

  • Exploring the Relationship between Work-Life Integration and Well-Being in Sport Life

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)

    Project Year :

    2021.04
    -
    2024.03
     

  • 参加型・観戦型スポーツと幸福感の関係の解明

    日本学術振興会  科学研究費助成事業 若手研究

    Project Year :

    2020.04
    -
    2023.03
     

    佐藤 晋太郎

     View Summary

    2021年度に計画していた主な研究の目的は、スポーツ参加(特にアウトドアスポーツ)と幸福感の関係を検証することであったが、長引く新型コロナ感染拡大防止措置のため、今年度も研究計画の微修正を余儀なくされた。スポーツ参加と幸福感の検証を次年度に行うこととし、今年度はオンライン調査を中心に、昨年度に引き続き観戦型スポーツと幸福感の関係を検証した。
    昨年度完了した研究では、スポーツ観戦により心理的資本が向上し、その結果として幸福感が向上することが示された。長引く自粛生活の影響を受けて、スポーツ消費者のストレスレベルも高まっていることが推察されるため、本年度の研究では、日常のストレスレベルの測定を追加して調査を行った。具体的には、オンラインアンケート調査を用いて、(1)プロスポーツが形作るコミュニティに対する人々の関与度と幸福感の関係を検証し、(2)その関係を「心理的資本」ならびに「日常のストレスレベル」が媒介するか調査した。その結果、心理的資本が幸福感にもたらすポジティブな効果は、日常のストレスレベルが低い方がより顕著であることが示された。このように詳細な心理的プロセスに入り込んだ研究は、より緻密な政策立案を検討する上で重要である。また、本プロジェクトは学術雑誌の投稿・受理も完了し、Frontiers in Psychologyにオンライン公開中である。参加型スポーツと幸福感の関係の検証についてはやや遅れているものの、観戦型スポーツと幸福感の関係の検証は、今年度の研究プロジェクトを通して概ね順調に進展したと言える。

  • アウトドアスポーツが消費者にもたらす心理的・行動的効果の系統的レビュー

    早稲田大学  特定課題

    Project Year :

    2021
    -
    2022
     

  • 観戦型スポーツと幸福感の関係の解明

    早稲田大学  特定課題若手アーリーキャリア

    Project Year :

    2020
    -
    2021
     

  • 観戦型スポーツと幸福感の関係の解明

    早稲田大学  特定課題

    Project Year :

    2020
    -
    2021
     

  • The effectiveness of anthropomorphized mascots in team branding

    North American Sport Marketing Association  SMA Research Fund

    Project Year :

    2017
    -
    2018
     

  • University student athletes’ goal pursuits and self-regulatory behaviors

    Project Year :

    2014
     
     
     

▼display all

Misc

  • 日本スポーツマネジメント学会第13回大会:活動報告

    Japanese Journal of Sport Management   14 ( 1 ) 106 - 115  2022.03

    DOI

  • The 2012 North American Society for Sport Management

    佐藤 晋太郎, 本間 崇教

    スポーツマネジメント研究   4 ( 1 ) 43 - 48  2012.11

    CiNii

  • The 2012 North American Society for Sport Management

    Sato Shintaro, Honma Takanori

    Japanese Journal of Sport Management   4 ( 1 ) 43 - 48  2012

    DOI CiNii

  • スポーツマネジメント特別連載(4)スポーツ&ヘルスツーリズム

    佐藤 晋太郎, 原田 宗彦

    月刊体育施設   38 ( 3 ) 46 - 48  2009.03

    CiNii

  • 国際会議リポート 第4回アジア・スポーツマネジメント学会(AASM)参加報告記

    備前 嘉文, 石井 十郎, 佐藤 晋太郎

    体育の科学   59 ( 3 ) 219 - 222  2009.03

    CiNii

 

Syllabus

▼display all

Teaching Experience

  • Sport Marketing & Promotion

    Waseda University  

    2019
    -
    Now
     

  • Research in Sport Management (Graduate)

    Waseda University  

    2019
    -
    Now
     

  • Sport Finance & Economics (Graduate)

    Waseda University  

    2019
    -
    Now
     

  • Sport Consumer Psychology

    Waseda University  

    2019
    -
    Now
     

  • Sport Communication & Promotion (Graduate)

    Waseda University  

    2020
     
     
     

  • Introduction of Sport Management

    Waseda University  

    2019
    -
    2020
     

  • Fundamentals of Sport Management (Graduate)

    Waseda University  

    2019
    -
    2020
     

  • Digital Customer Experience Management (MBA)

    Montclair State University  

    2018
    -
    2019
     

  • Sports Marketing & Management (MBA)

    Montclair State University  

    2017
    -
    2019
     

  • Integrated Marketing Communications (MBA)

    Montclair State University  

    2017
    -
    2019
     

  • Sports Marketing & Management

    Montclair State University  

    2016
    -
    2019
     

  • Introduction to Marketing

    Montclair State University  

    2016
    -
    2019
     

  • Facilities in Sports, Events & Tourism Industries

    Montclair State University  

    2016
    -
    2019
     

  • Marketing Strategies in Sports, Events & Tourism Industries

    Montclair State University  

    2016
    -
    2019
     

  • International Tourism Marketing

    Montclair State University  

    2016
     
     
     

  • Sport Business Operations

    Georgia Southern University  

    2015
    -
    2016
     

  • Facility & Event Management

    Georgia Southern University  

    2015
    -
    2016
     

  • Economics of Sport

    Georgia Southern University  

    2015
    -
    2016
     

  • Intro to Sport Management

    Georgia Southern University  

    2015
    -
    2016
     

  • Sport Marketing

    University of Florida  

    2013
    -
    2015
     

▼display all

 

Internal Special Research Projects

  • バーチャル化したアウトドアスポーツ経験がもたらすウェルビーイングへの影響

    2023  

     View Summary

    アウトドアスポーツがもたらすウェルビーイング醸成効果に注目が集まっている。しかしアウトドアスポーツの参加には、地理的・環境的制約がある。つまり、特定の場所に時間と労力を費やして移動しなければならないため、参加自体の制約が大きいのである。そこで本研究では、アウトドアスポーツを手軽に楽しむためのバーチャル化に着目した。本研究ではデバイスを用いて360度動画を撮影したが、編集作業に想像以上の時間を費やしているため、現在も継続して作業中である。次年度は、先行研究の収集と整理ならびに360度動画の編集作業を進めながら、実験データの収集を行い、学術論文として発表するための準備中を進める。

  • 日本におけるスポーツマネジメント研究の動向

    2022   棟田雅也, 三倉茜, 山下玲

     View Summary

    本研究プロジェクトでは、我が国におけるスポーツマネジメント研究の歴史を遡り、5つの国内学術雑誌に掲載された論文を網羅的にレビューした。それらの論文で報告された(1)エビデンスの整理を行い、(2)国内外の専門家からのフィードバックをいただき、今後のスポーツマネジメント研究の発展に向けた提言を行なった。具体的な方法としては、Bibriometricレビューの結果をPhysical Education Journalに投稿した。なお、本研究は、鹿屋体育大学ならびに金沢医療大学との共同研究プロジェクトに発展させることができた。

  • アウトドアスポーツが消費者にもたらす心理的・行動的効果の系統的レビュー

    2021  

     View Summary

    本研究助成はアウトドアスポーツが消費者にもたらす心理的・行動的効果に関する過去の研究結果を、系統的レビューを行うことで整理することを目的とした。具体的に着目したのは、「自然とのつながり(Nature connectedness)」である。過去に行われた多くの研究で、アウトドアスポーツに参加することで、人々は自然とのつながりを醸成し、その結果、人生の満足度やウェルビーイングが高まることが報告されている。これらの研究結果は、2022年度初旬にまとめ、海外の学術誌に投稿予定である。

  • 観戦型スポーツと幸福感の関係の解明

    2020  

     View Summary

    本研究助成は観戦型スポーツと幸福感の関係性のモデル開発・検証に役立てるため申請したものであるが、新型コロナウィルスの感染拡大を受けて、研究の方向性を修正した。新型コロナウィルスの感染拡大によって、大型施設で行うイベントの中止・延期を余儀なくされた事業者が多く存在する。一方で、開放的環境で行われるアウトドアスポーツ産業は追い風を受けている。そこで本研究助成はアウトドアスポーツへの参加と幸福感の醸成の理論的説明モデルの開発に充当した。具体的には、先行研究の収集と整理、専門家・研究協力者への聞き取り調査を実施した。2021年度に学術論文として発表するための準備中である。

  • 観戦型スポーツと幸福感の関係の解明

    2020  

     View Summary

    参加型スポーツと幸福感の研究に取り組むための研究環境を整えるために、本研究助成を活用させていただきました。新型コロナウィルスの影響で数々のスポーツイベントがキャンセルまたは延期を余儀なくされ、スタジアムやアリーナにおけるデータ取得の見通しが立たないため、研究の方向性を若干変更し、バーチャルリアリティ(VR)によるスポーツ経験が消費の幸福感にもたらす影響を探索することとした。今後は本研究助成により購入したVRデバイスを用いて研究を拡大していく予定です。