Concurrent Post
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Faculty of International Research and Education Graduate School of International Culture and Communication Studies
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Faculty of Commerce School of Commerce
Details of a Researcher
Updated on 2022/05/21
Faculty of International Research and Education Graduate School of International Culture and Communication Studies
Faculty of Commerce School of Commerce
Michigan State Univ. College of Communication Arts & Science Mass Media Ph.D. Program
Boston University School of Communication Mass Communication
The American University School of Communication Public Communication
The American University B.A in Public Communication
Boston University M.S. in Mass Communication
Michigan State University Ph.D. in Mass Media
Waseda University School of International Liberal Studies Professor
Waseda University School of International Liberal Studies Associate Professor
Sophia University Faculty of Liberal Arts, Department of Liberal Arts Associate Professor
Emerson College Assistant Professor
University of Georgia Assistant Professor
International Communication Association
American Academy of Advertising
Association for Education in Journalism and Mass Communication
日本マーケティング学会
Commerce
Marketing Communication, Consumer Behavior, Consumer Privacy
Mariko Morimoto
Journal of International Consumer Marketing 1 - 15 2022.04 [Refereed]
Authorship:Lead author, Corresponding author
The Effects of Personalization and Social Media Types on Consumers' Responses to Social Media Advertising: From Psychological Reactance and Control Perspectives
Mariko Morimoto
International Journal of Internet Marketing and Advertising 2022 [Refereed]
Authorship:Lead author, Corresponding author
Mariko Morimoto
International Journal of Advertising 40 ( 3 ) 431 - 451 2021.04 [Refereed]
Authorship:Lead author, Corresponding author
Advertising Education in Japan: Challenges in the Age of Globalization
Mariko Morimoto
Journal of Advertising Education 23 ( 2 ) 144 - 150 2019.11
Authorship:Lead author, Corresponding author
Congruence and celebrity endorser credibility in Japanese OTC drug advertising
Mariko Morimoto
International Journal of Pharmaceutical and Healthcare Marketing 12 234 - 250 2018.09 [Refereed]
Authorship:Lead author, Corresponding author
Mariko Morimoto
Journal of Promotion Management 23 ( 4 ) 575 - 591 2017.07 [Refereed]
Authorship:Lead author, Corresponding author
Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising
Morimoto Mariko
International Journal of Communication and Health 11 ( 1 ) 20 - 30 2017 [Refereed]
Authorship:Lead author
Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
Mariko Morimoto
Digital Advertising: Theory and Research, Third Edition 110 - 123 2017.01
Authorship:Lead author, Corresponding author
Mariko Morimoto
Routledge Handbook of Japanese Business and Management 251 - 259 2016.02
Authorship:Lead author, Corresponding author
Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites
Morimoto Mariko
Proceedings of the 2016 Conference of the American Academy of Advertising 109 - 109 2016 [Refereed]
Authorship:Lead author, Corresponding author
Death of the Guitar Hero, for Now: A Qualitative Consumer Behavioral Analysis of Music Instrument Customers in Japan
Trevor Gradin, Morimoto Mariko
Sophia International Review 37 37 - 49 2015
Consumers’ Use of Blogs as Product Information Sources: From Need-for-Cognition Perspective
Morimoto, Mariko, Carrie S. Trimble
Marketing Management Journal 22 ( 2 ) 45 - 60 2012.09 [Refereed]
Authorship:Lead author
The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers
Mariko Morimoto
Journal of Promotion Management 18 ( 2 ) 254 - 274 2012.05 [Refereed]
Authorship:Lead author, Corresponding author
Stay Away From Me
Baek Tae Hyun, Morimoto Mariko
Journal of Advertising 41 ( 1 ) 59 - 76 2012.03 [Refereed]
Electronic marketing communications: An evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang Susan, Morimoto Mariko
Journal of Promotion Management 17 ( 3 ) 360 - 376 2011.08 [Refereed]
Mariko Morimoto, Wendy Macias
Journal of Internet Commerce 8 137 - 160 2009.07 [Refereed]
Authorship:Lead author, Corresponding author
Carrie la Ferle, Mariko Morimoto
Howard Journal of Communications 20 147 - 166 2009.04 [Refereed]
Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship with Country-of-Origin Effect and Global vs. Domestic Magazines
Morimoto Mariko, Chang Susan
Journal of International Consumer Marketing 21 ( 3 ) 173 - 187 2009.04 [Refereed]
Authorship:Lead author, Corresponding author
Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail
Morimoto Mariko, Chang Susan
Journal of Current Issues and Research in Advertising 31 ( 1 ) 63 - 73 2009 [Refereed]
Authorship:Lead author, Corresponding author
Mariko Morimoto, Carrie La Ferle
Journal of Current Issues and Research in Advertising 30 49 - 60 2008.01 [Refereed]
Authorship:Lead author, Corresponding author
Considerations for Integrated Marketing Communication Education: The Need and Expectations from the Workplace
Battle, Torise A, Mariko Morimoto, Bryan H. Reber
Journal of Advertising Education 11 ( 2 ) 32 - 48 2007 [Refereed]
Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods
Mariko Morimoto, Susan Chang
Journal of Interactive Advertising 7 ( 1 ) 1 - 11 2006.09 [Refereed]
Authorship:Lead author, Corresponding author
Advertising Evaluations of Asian Americans
Morimoto Mariko, Carrie La Ferle
Proceedings of the 2005 Conference of the American Academy of Advertising 5 - 5 2005 [Refereed]
Caucasian Models in Luxury Product Advertisements: Attitudes of Japanese Female Consumers
Carrie La Ferle, Morimoto Mariko
Proceedings of the 2004 Conference of the American Academy of Advertising 108 - 115 2004 [Refereed]
Effects of media formats on emotions and impulse buying intent
T Adelaar, S Chang, KM Lancendorfer, B Lee, M Morimoto
JOURNAL OF INFORMATION TECHNOLOGY 18 ( 4 ) 247 - 266 2003.12 [Refereed]
Representations of Asian Americans in Magazine Advertisements
Morimoto Mariko, Carrie La Ferle
2002 Conference Proceedings of the American Academy of Advertising 138 - 147 2002 [Refereed]
The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosure
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Project Year :
Personalized advertising and psychological reactance: An approach from privacy perspectives
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Project Year :
Morimoto Mariko
Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility Perspective
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Project Year :
MORIMOTO Mariko
Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising
Mariko Morimoto [Invited]
Transforming Advertising in the New Media Landscape: Perspectives for Asia Pacific, Nanyang Technological University
Presentation date: 2019.05
Celebrity Endorsement in OTC Drug Advertising in Japan: The Relationship between Congruency and Perceived Endorser Credibility
Mariko Morimoto
2018 Conference of the American Academy of Advertising
Presentation date: 2018.03
Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan
Mariko Morimoto
Annual Conventions of the Association for Education in Journalism and Mass Communication
Presentation date: 2016.08
Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites
Mariko Morimoto
2016 Conference of the American Academy of Advertising
Presentation date: 2016.03
Graduate School of International Culture and Communication Studies
2022 fall semester
Graduate School of International Culture and Communication Studies
2022 spring semester
Graduate School of International Culture and Communication Studies
2022 fall semester
Graduate School of International Culture and Communication Studies
2022 spring semester
International Communications and Culture II F (Marketing Communication and Persuasion)
Graduate School of International Culture and Communication Studies
2022 fall semester
International Communications and Culture II S (Marketing Communication and Persuasion)
Graduate School of International Culture and Communication Studies
2022 spring semester
International Communications and Culture I F (Marketing Communication and Persuasion)
Graduate School of International Culture and Communication Studies
2022 fall semester
International Communications and Culture I S (Marketing Communication and Persuasion)
Graduate School of International Culture and Communication Studies
2022 spring semester
Editorial Review Board
Peer review
Editorial Review Board
Peer review
Editorial Review Board
Peer review
Editorial Review Board
Peer review