Concurrent Post
-
Faculty of Science and Engineering Graduate School of Advanced Science and Engineering
Details of a Researcher
Updated on 2023/02/06
Faculty of Science and Engineering Graduate School of Advanced Science and Engineering
Marketing International Institute Director of Research Institute
Kobe University Graduate School of Business Administration Management of Japanese Companies
Osaka University Graduate School of Economics Master of Business Administration
Osaka University Department of Literature Japanese Literature
Ibaraki High School, Osaka Prefecture
埼玉県立 浦和第一女子高等学校
Takara Holdings Inc. Outside Board of Director
Marketing International Institute Director
Waseda Unviersity Business School Associate Dean
Waseda Blue Ocean Shift Institute Founder and Associate Director
Waseda University Graduate School of Business and Finance Professor
INSEAD Blue Ocean Strategy Institute Visiting Scholar,
Nanyang Technological University Institute on Asian Consumer Insight Research Fellow
Kansai University Faculty of Commerce Professor
University of Washington Foster School of Business Fulbright Visiting Scholar
University of Washington Foster School of Business Affiliate Professor
Kansai University Faculty of Commerce Associate Professor
Kansai University Faculty of Commerce Assistant Professor
Minolta Camera Co., Ltd. Takatsuki Laboratory
Japan Marketing Academy
EIASM Innovation and Product Development Management
Product Development Management Association
American Marketing Association
日本商業学会
Utilization of Smart Technology in Innovation
Artificial Intelligence and Consumer Behaviors
Marketing in Art Industry
Sustainability Marketing
Diffusion of New Product
New Market Creation
Blue Ocean Shift
Medical Healthcare
New Product Development
Innovation
Marketing
ダイナミック・ブルー・オーシャン戦略:マーケティングと経営戦略論の邂逅
KAWAKAMI,Tomoko, Jusuke IKEGAMI
Marketing Journal 37 ( 2 ) 55 - 69 2017.09 [Invited]
Mark E. Parry, Tomoko Kawakami
JOURNAL OF PRODUCT INNOVATION MANAGEMENT 34 ( 2 ) 141 - 158 2017.03 [Refereed]
非顧客戦略による市場ドライブ型市場志向の実現:
KAWAKAMI,Tomoko
Marketing Journal 33 ( 2 ) 2 - 14 2013.09 [Invited]
医療のマーケティング序論: 7Pと患者志向の再考
KAWAKAMI,Tomoko, Norihiro KIMURA
Marketing Journal 32 ( 3 ) 4 - 17 2013.07 [Invited]
医療サービス分野におけるトヨタ生産方式導入の理論的意義
川上智子
『商学論集』 第56巻第3号,55-68頁 2011.12
電子書籍の価値分析:日米の市場比較に基づく考察
マーク・E・パリー 川上智子
『マーケティング・ジャーナル』 第31巻第2号,34 -44頁 2011.09
An Empirical Examination of Factors Influencing IT Usage for New Product Development in Japanese Companies
Tomoko Kawakami, Serdar S. Durmuşoğlu, Gloria Barczak
18th International Product Development Management Conference Proceedings 2011.06
E-book Retailing in the U.S. and Japan
Tomoko Kawakami, Mark E. Parry
The 8th SARD (Society of Asian Retailing and Distribution) Workshop. forthcoming 2010.11
A Contingency Model of Information Technology Usage for Enhancing New Product Development Performance
Tomoko Kawakami, Serdar S.Durmuşoğlu, Gloria Barczak
2010.10
A Model of IT usage in New Product Development(<Special Issue>IT and Marketing)
KAWAKAMI Tomoko
Journal of Information and Management 第30巻第4号,pp.47-57。 ( 4 ) 47 - 57 2010.04
Market Information Use and New Venture Performance: An Empirical Study in China.
Tomoko Kawakami, Douglas, L. Maclachlan
AMA 2009 Summer Educators' Conference Proceedings Vol.20, pp.91-97 2009.08
Market Sensing for Enhancing Innovativeness and Performance of New Ventures: An Empirical Study of Japan
Tomoko Kawakami
AMA 2008 Summer Educators' Conference Proceedings 2008.08
Organizational Redundancy for Enhancing Utilization of Customer Information in New Product Development: An Empirical Study of Japanese Consumer Goods Industry
Tomoko Kawakami
AMA 2006 Winter Marketing Educators Conference Proceedings Vol.17, pp.247-253. 2006.02
Balanced Differentiation as a Determinant of Utilization of Customer Information: An Empirical Study of Japanese Electronics Industry
Tomoko Kawakami
AMA 2004 Winter Educators' Conference Proceedings Vol.15, pp.106-111 2004.02
農家と消費者をつなぐネット・コミュニティの苦闘
川上 智子, 石井淳蔵, 厚美尚武
有斐閣 『インターネット社会のマーケティング』 2002.03
マーケティング,R&D,生産の部門分化と統合
川上 智子
八千代出版 2001.12
白物家電産業における生産・販売統合システムの革新
川上 智子
関西大学商学会 第45巻第6号11-31頁 2001.02
「『緩やかな分化』による顧客情報の製品イノベーションへの転換」
川上 智子
季刊マーケティング・ジャーナル 20巻1号22-30頁 2000.06
製品開発におけるマーケティングとR&Dとのインタフェイス-米国研究の系譜と批判的検討-
川上 智子
季刊マーケティング・ジャーナル 17巻3号47-56頁 1998.01
社会医療法人・愛仁会のTQM活動:方針管理と業務改善
松尾 睦, 川上智子
神戸大学ディスカッションペーパーシリーズ No.2011-23
オープン・イノベーションと 市場情報のマネジメント
川上智子
研究技術計画 第25巻第1号
B2B Brand Management by Kotler
Sugimitsu, Kazunari, Tomoko Kawakami( Part: Translator/Editor, Supervision and Translation)
Hakuto Shogo Publishing Co. LTD 2020.09
BLue Ocean Shift
KAWAKAMI,Tomoko( Part: Contributor, Park 24)
ダイヤモンド社 2018.04
Strategy for Open Innovation
KAWAKAMI,Tomoko( Part: Contributor, Management of Market Information)
Yuhikaku 2017.12
病院におけるトヨタ生産方式の 導入:バージニアメイソン病院
碩学舎,猶本良夫・水越康介『病院組織のマネジメント』 2010
事業創造のための実践ビジネスプラン:社会人基礎力を鍛える
中央経済社 2009
家電業界における流通チャネルの再編
中央経済社,崔相鐵・石井淳蔵『シリーズ流通体系 第2巻流通チャネルの再編』 2009
顧客志向の新製品開発
有斐閣 2005
製品開発とマーケティング情報の利用
白桃書房,『マーケティング・ダイアログ』 1999
「役割フレキヒシビティはマーケティング情報の共有を可能にするか」
白桃書房,『マーケティング・インタフェイス』 1998
アイデア創出
碩学舎,西川英彦・廣田章光編著『1からの商品企画』所収。
Perception difference of marketing information between R & D and marketing personnel
Kawakami Tomoko
The Rokkodai ronshu. Keieigaku-hen 45 ( 3 ) 39 - 54 1999.02
The R&D-marketing interface : an empirical study on product development process in consumer industry
Kawakami Tomoko
The Rokkodai ronshu. Keieigaku-hen 44 ( 2 ) 142 - 161 1997.10
Top 100 Research-Active Scholars in Asia
2017.01 Asia Marketing Journal
Winner: KAWAKAMI,Tomoko
Christer Karlsson Best Paper Award
2013.06 Innovation and Product Development Management Conference Word of Mouth, Complementary Products and Adoption of Innovation with Indirect Network Externalities: The Case of E-Readers.
Winner: KAWAKAMI,Tomoko
日本経営学会賞(著作部門)
2006
日本商業学会賞(優秀賞)
2006
テレコム社会科学奨励賞(共著)
2003
ICTがネットワーク外部性を有する新製品の普及に与える影響に関する研究
(選択しない)
医療経営のマネジメントに関する研究
(選択しない)
技術受容モデルに基づくネットワーク外部性を有する新製品の普及研究
(選択しない)
ウェブ2.0時代のITツールが新製品開発に与える影響に関する国際比較研究
(選択しない)
Sustainability Marketing: What Individuals and Companies Do for Next Generation
Tomoko Kawakami [Invited]
Petit but Solid MBA Seminar with kids
Presentation date: 2020.09
Art Evolution by Technology "Classicaile"
Tomoko Kawakami [Invited]
Seminar at NTT Docomo
Presentation date: 2020.08
Creating Blue Ocean by Marketing
Tomoko Kawakami [Invited]
Mitsubishi Marketing Association
Presentation date: 2019.11
CSR に対する信念と顧客エンゲージメントとの相互関係:概念モデルの構築と予備的調査に基づく示唆
KAWAKAMI,Tomoko
Japan Marketing Academy Annual Conference 2019
Presentation date: 2019.10
Marketing-driven Value Creation and Innovation from Japan
KAWAKAMI,Tomoko [Invited]
World Marketing Summit Japan 2019
Presentation date: 2019.10
How to Develop and Publish a Series of Academic Research
KAWAKAMI,Tomoko [Invited]
Japan Society of Marketing and Distribution, Kanto Regional Meeting
Presentation date: 2019.09
画期的なイノベーションのための組織化 ブルー・オーシャン・シフト,シリアル・イノベーターとMAINモデル
KAWAKAMI,Tomoko
Project Management Symposium Japan 2019
Presentation date: 2019.09
Implementing Sustainability Marketing Strategy: Findings from Collectivistic Culture
Iwamoto, Akinori, Satoko Suzuki, Tomoko Kawakami
2019 AMA Summer Academic Conference
Presentation date: 2019.08
Organizational Culture, Structure and Process as the Antecedents of Serial Innovators: Diverse Experience, Gate Fluidity, and Organizational Politics
Seiichi Fujii, Tomoya Nakamura, Tomoko Kawakami
EIASM International Product Development Management Conference
Presentation date: 2019.06
Co-creation for Customer Engagement Management: When Do They Want to Talk?
Hamdi-Kidar, Linda, Tomoko Kawakami
2019 Academy of Science Annual Conference in Vancouver
Presentation date: 2019.05
Hedonic Values in Innovation: Empirical Evidence from Japan
KAWAKAMI,Tomoko [Invited]
University of Washington Converge in Tokyo
Presentation date: 2018.11
デジタル・シフトと組織:CMO・CIOからCDO・CXOへ
KAWAKAMI,Tomoko
日本マーケティング学会アニュアルカンファレンス
Presentation date: 2018.10
金沢におけるブルー・オーシャン・マーケティングの可能性
KAWAKAMI,Tomoko [Invited]
AMD Branding Seminar in Kanazawa
Presentation date: 2018.08
ソーシャル・マーケティングの現代的意義
KAWAKAMI,Tomoko
日本マーケティング学会マーケティングと新市場創造研究会
Presentation date: 2018.08
SDGs時代のマーケティングと価値創造のあり方
KAWAKAMI,Tomoko [Invited]
SOCIAL OUT TOKYO
Presentation date: 2018.07
Marketing in the Steady-state Economy: Conceptual Model and Propositions
Iwamoto, Akinori, Satoko Suzuki, Tomoko Kawakami
KSMS Global Marketing Conference
Presentation date: 2018.07
「ブルー・オーシャン戦略から考えるグローバリゼーション」
KAWAKAMI,Tomoko
グローバル・ビジネス学会
Presentation date: 2018.07
Serial Innovators in Collectivistic Organizations:
Nakamura, Tomoya, Seiichi Fujii, Tomoko Kawakami
EIASM IPDM Conference
Presentation date: 2018.06
Reading, e-reading and more: How can we enhance user experience?
KAWAKAMI,Tomoko
OCLC Asia Pacific Regional Council Meeting
Presentation date: 2017.11
Factors that Delay Adoption of Disruptive Innovation: A Case of E-reading in Japan
KAWAKAMI,Tomoko
Toulouse Business School Faculty Seminar
Presentation date: 2017.09
Should Firms Co-create with Ordinary Customer or Loyal Customers? Empirical Result from a Collective Culture,
Hamdi-Kidar, Linda, Tomoko Kawakami
EIASM IPDM Conference
Presentation date: 2017.06
How Older Consumers Interpret the Meaning of a Wearable Device: Is it Utilitarian or Hedonic?
KAWAKAMI,Tomoko, Mark E. Parry
EIASM IPDM Conference
Presentation date: 2017.06
電子書籍やウェアラブル端末はなぜ日本で普及が遅いのか?:外部性を有するラディカルな新製品の採用行動
KAWAKAMI,Tomoko
日本マーケティング学会
Presentation date: 2017.01
New AIDA Model in the Omni-Channel Age
Iwamoto, Akinori, Tomoko Kawakami, Satoko Suzuki
International Conference of Asia Marketing Associations
Presentation date: 2016.10
マーケティングとイノベーションによる顧客創造:ドラッカー・トライアングルの実現プロセスとしてのMIPモデル
KAWAKAMI,Tomoko [Invited]
組織学会
Presentation date: 2016.10
グローバル×イノベーション:文化と文脈の創造
KAWAKAMI,Tomoko
第104回グローバル・マーケティング研究会
Presentation date: 2016.10
Marketing in Steady-State Economy: Exploratory Case Study on Pioneering Firm
KAWAKAMI,Tomoko
KSMS Global Marketing Conference
Presentation date: 2016.07
Project Champion, Organization Culture and Stage Fluidity in Radical Innovations: An Empirical Evidence from Japan
Kawakami, Tomoko, Seiichi Fujii, Lee, Nakamura
EIASM IPDM Conference
Presentation date: 2016.06
Project Champion’s New Role in the Digital Age: Evidence from the Cross-cultural Study between the U.S., Korea and Japan
Kawakami, Tomoko, Seiichi Fujii, and Lee
EIASM IPDM Conference
Presentation date: 2016.06
How Aging Consumers Respond to Disruptive Innovation: An Empirical Study of Health-Related Wearable Devices
KAWAKAMI,Tomoko, mark E. Parry
EIASM IPDM Conference
Presentation date: 2016.06
Value Creation and Marketing in Japan
KAWAKAMI,Tomoko [Invited]
Yonsei University Invited Speech
Presentation date: 2016.05
現代日本企業におけるイノベーションの組織と成果:PDMAによるCPAS日本版の調査内容と分析結果
川上 智子他
日本商業学会 関東部会
Presentation date: 2015.12
マーケティング視点のオープン・イノベーション:革新的シーズと潜在ニーズを統合するモデルとその実践
KAWAKAMI,Tomoko
日本商業学会関西部会
Presentation date: 2015.09
Complexity Expectations and Purchase Intent of Radical New Products: An Empirical Study of Wearable Devices
KAWAKAMI,Tomoko, Mark E. Parry
EIASM IPDM Conference
Presentation date: 2015.06
Organizational Factors for Enhancing IT Tool Usage in New Product Development Phases: Top Management View
KAWAKAMI,Tomoko
PDMA Reserach Forum
Presentation date: 2014.09
Information and Communication Technology (ICT) Tools for Improving New Product Development, Adoption and Brand Loyalty
KAWAKAMI,Tomoko
American Marketing Science
Presentation date: 2014.08
Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality
Kishiya, Kazuhiro, Tomoko Kawakami
American Marketing Association
Presentation date: 2014.07
How Consumers Rely on Substitutes for Haptic Information under Non-touch Shopping Environment
KAWAKAMI,Tomoko
KSMS Global Marketing Conference
Presentation date: 2014.07
The Impact of Perceived Autotelic Benefits on Purchase Intent: A Study of Paper Books and E-Readers
KAWAKAMI,Tomoko, Mark E. Parry
EIASM IPDM Conference
Presentation date: 2014.06
Value of Local Studies: How Can Asian Researchers Contribute to the Literature?
KAWAKAMI,Tomoko [Invited]
日本商業学会 全国研究大会
Presentation date: 2014.05
『ケース論文は不利』の神話を覆す:グローバル水準の作法と実例
KAWAKAMI,Tomoko [Invited]
日本商業学会関西部会
Presentation date: 2013.06
Word of Mouth, Complementary Products and Adoption of Innovation with Indirect Network Externalities: The Case of E-Readers.
KAWAKAMI,Tomoko, Mark E. Parry
EIASM IPDM Conference
Presentation date: 2013.06
イノベーション研究におけるマーケティング学者の存在感
KAWAKAMI,Tomoko [Invited]
日本商業学会 全国研究大会
Presentation date: 2013.05
Online Brand Community in Japan: Empirical Analyses of e-Reader “Kobo” by Rakuten
Hatori, Masahiko, Keisuke Suyama, Tomoko Kawakami
Advertising and Consumer Psychology Conference
Presentation date: 2012.12
Determinants of the Encroachment Speed of Disruptive Innovations,
Mark E. Parry, Tomoko Kawakami
PDMA Research Forum
Presentation date: 2012.10
NPD vs. IT Managers: How Similar Are Their Views on the Role and Effect of IT in NPD?
Serdar S. Durmuşoğlu, Tomoko Kawakam, Gloria Barczak
PDMA Research Forum
Presentation date: 2012.10
病院経営におけるトヨタ生産方式の導入:日米事例の比較分析
KAWAKAMI,Tomoko
日本医療マネジメント学会学術総会
Presentation date: 2012.10
Product Involvement, Knowledge and Media Choice: Longitudinal Study of Disposal Diapers
Ota, Kenichiro, Keisuke Suyama, Tomoko Kawakami
KSMS Global Marketing Conference
Presentation date: 2012.07
Success Factors of Online Shopping Business in China: A Comparative Case Study between E-bay Eachnet and Taobao
Xie Fang, Tomoko Kawakami
KSMS Global Marketing Conference
Presentation date: 2012.07
The Effect of Information Technology Tool Use Frequency on NPD Task Proficiency: An NPD Phase-based Empirical Test
KAWAKAMI,Tomoko, Serdar S. Durmuşoğlu, Gloria Barczak
EIASM Innovation and Product Innovation Management Conference
Presentation date: 2012.06
The Impact of Word-of-mouth, Information Credibility, and Network Externalities on the Perceived Usefulness of an Innovation
KAWAKAMI,Tomoko, Mark E. Parry, Kazuhiro Kishiya
EIASM Innovation and Product Development Management Conference
Presentation date: 2012.06
Word-of-Mouth Transmission Modes and New Product Adoption: An Empirical Evidence from Japan
KAWAKAMI,Tomoko, Mark E. Parry
INFORMS Marketing Science
Presentation date: 2012.06
ICT時代における顧客志向の新製品開発
KAWAKAMI,Tomoko
日本商業学会 全国研究大会
Presentation date: 2012.05
中国eコマース市場におけるローカリティ問題:
KAWAKAMI,Tomoko
日本商業学会 関西部会
Presentation date: 2012.04
国際共同研究の機会と可能性
KAWAKAMI,Tomoko [Invited]
日本商業学会 全国研究報告会
Presentation date: 2011.12
ブランド・ロイヤリティとネットワーク外部性の交互効果:電子書籍に関する実証分析
KAWAKAMI,Tomoko, Mark E. Parry
消費者行動研究カンファレンス
Presentation date: 2011.11
An Empirical Examination of Factors Influencing IT Usage for New Product Development in Japanese Companies
KAWAKAMI,Tomoko, Gloria Barczak, Serdar S. Durmuşoğlu
EIASM International Product Development Management Conference
Presentation date: 2011.06
顧客志向の新製品開発
KAWAKAMI,Tomoko [Invited]
早稲田大学 エグゼクティブ・リーダーズ・フォーラム
Presentation date: 2011.06
新製品開発におけるITツール利用の現状:定性的・定量的アプローチによる仮説の導出
KAWAKAMI,Tomoko [Invited]
Japan Society of Marketing and Distribution
Presentation date: 2011.04
Personal and Virtual Word-of-Mouth Effect on Technology Acceptance.
Parry, Mark E, Tomoko Kawakami, Kazuhiro Kishiya
American Marketing Association
Presentation date: 2011.02
E-book Retailing in the U.S. and Japan
Parry, Mark E, Tomoko Kawakami
Society of Asian Retailing & Distribution
Presentation date: 2010.11
医療におけるトヨタ生産方式の導入とそのマネジメント
KAWAKAMI,Tomoko [Invited]
第20回公益財団法人医療科学研究所シンポジウム
Presentation date: 2010.10
A Contingency Model of Information Technology Usage for Enhancing New Product Development Performance
Kawakami, Tomoko, Gloria Barczak, Serdar S. Durmuşoğlu
Product Development & Management Association Research Forum
Presentation date: 2010.10
Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use
Parry, Mark E, Tomoko Kawakami, Kazuhiro Kishiya
Korean Academy of Marketing Science
Presentation date: 2010.09
Factors Influencing Information Technology Usage for New Product Development: The Case of Japanese Companies
KAWAKAMI,Tomoko, Gloria Barczak, Serdar S. Durmuşoğlu
EIASM International Product Development Management Conference
Presentation date: 2010.06
コラボレーションが創る消費者行動研究の未来:海外研究者とのコラボレーション
KAWAKAMI,Tomoko [Invited]
JACS
Presentation date: 2010.05
Effects of Word-of-Mouth and e-Word of Mouth on Innovation Use in the Presence of Network Externalities
KAWAKAMI,Tomoko, Kazuhiro KISHIYA, Mark. E. PARRY
American Marketing Association
Presentation date: 2010.02
Market Information Use and New Venture Performance: An Empirical Study in China
KAWAKAMI,Tomoko, Douglas L. Maclachlan
American Marketing Association
Presentation date: 2009.08
マーケティング研究の国際化について
川上 智子 [Invited]
田村正紀古希記念ワークショップ
Presentation date: 2009.06
Factors Affect Use Diffusion of New Products with Network Externalities.
KAWAKAMI,Tomoko, Kazuhiro KISHIYA
INFORMS Marketing Science
Presentation date: 2009.06
ネットワーク外部性を有する新製品の採用と消費者間の相互作用
KAWAKAMI,Tomoko, Kazuhiro KISHIYA
Japan Society of Marketing and Distribution
Presentation date: 2009.05
組織のバランス分化とイノベーションの成果:大企業とベンチャー企業に関する実証研究
川上 智子 [Invited]
日本経営学会 年次大会
Presentation date: 2008.09
Market Sensing for Enhancing Innovativeness and Performance of New Ventures: An Empirical Study of Japan
Kawakami, Tomoko
American Marketing Association
Presentation date: 2008.08
Formalization, Market Information and New Venture Performance: A Cross-National Study of China, Japan and the United States.
KAWAKAMI,Tomoko, Douglas L. Maclachlan, Anne Stringfellow
American Marketing Association
Presentation date: 2008.08
Introduction of Toyota Production System into hospitals in the U.S.
KAWAKAMI,Tomoko
医療マネジメント学会 学術総会
Presentation date: 2008.06
Factors Affect Purchase Intention and Actual Purchase in Japanese Digital Music Player Market
KAWAKAMI,Tomoko
INFORMS Marketing Science
Presentation date: 2008.06
マーケティングとR&Dを統合するマネジメント:知財による部門間統合の可能性
川上 智子
日本知財学会年次学術発表大会
Presentation date: 2007.07
Innovation Attributes and Network Externalities as the Determinants of New Product Adoption: Empirical Studies of Japanese DVD Markets
Presentation date: 2006
Senior Management Styles, Marketing-Manufacturing Involvement, and Innovation Performance: A Cross-National Comparison Between U.S. and Japanese Firms
Presentation date: 2004
The Moderating Effect of Product Innovativeness on the Relationship of Customer Information and New Product Performance
全米マーケティング協会研究大会
Presentation date: 2004
「『緩やかな分化』による顧客情報の製品イノベーションへの転換」
日本商業学会関西部会
Presentation date: 2000
製品開発における顧客情報の組織的利用に関する経験的研究
日本商業学会全国大会
Presentation date: 1999
製品開発過程におけるマーケティング情報の共有について
商会学会関西部会ジュニアセッション
Presentation date: 1998
新製品開発プロセスおよびその組織に関する研究
組織学会関西支部研究会
Presentation date: 1997
クチコミと新技術の採用との関係に関する実証研究
2017 岩本明憲, 鈴木智子
Graduate School of Fundamental Science and Engineering
2022 an intensive course(spring)
Social Science for Energy Innovation
Graduate School of Fundamental Science and Engineering
2022 spring semester
Graduate School of Creative Science and Engineering
2022 an intensive course(spring)
Social Science for Energy Innovation
Graduate School of Creative Science and Engineering
2022 spring semester
Graduate School of Advanced Science and Engineering
2022 an intensive course(spring)
Social Science for Energy Innovation
Graduate School of Advanced Science and Engineering
2022 spring semester
Research on Electrical Engineering and Bioscience A HAYASHI, Yasuhiro
Graduate School of Advanced Science and Engineering
2022 full year
【いなば食品株式会社寄付講座】 中小企業のグローバル戦略:縮小均衡に向かう 日本市場でのリスク回避にどう対処するか
早稲田大学ビジネススクール
Marketing and Social Innovation
Waseda Business School
Theory and Practice of Public Relations
Waseda University Business School
Social Innovation
Waseda Business School (WBS)
Marketing
Waseda Business School
Marketing and New Market Creation
Waseda Business School
マーケティング
早稲田大学大学院 経営管理研究科
Marketing and New Market Creation
Waseda Business School
Innovation Management
Kansai University
Technology and Operations Management
Kansai University
生産管理論
関西大学
Board Member, Japan Marketing Academy
Japan Marketing Academy
Director of International Planning Committee, Japan Society of Marketing and Distribution
EIASM Innovation and Product Development Management Conference
Academic advisor
Japan Marketing Association Marketing Master Course
Other
Product Development Management Association Journal of Product Innovation Management
2013.01
Citation count denotes the number of citations in papers published for a particular year.