Updated on 2024/10/06

写真a

 
UCHIDA, Kazunari
 
Affiliation
Faculty of Commerce
Job title
Professor Emeritus
Degree
修士
 

Research Projects

  • Value cocreation in Market orientated organizations : building relationship management

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research

    Project Year :

    2009.04
    -
    2013.03
     

    UCHIDA Kazunari, SHIMAGUCHI Mitsuaki, ISHII Junzo, KUROIWA Kenichiro, MIZUKOSHI Kosuke

     View Summary

    The purpose of our studies was to refine the co-creation concept, with market orientation and relationship marketing. We could indicate four major findings. 1. Market orientation has effects to the firm performance in japan, even at financial crisis. 2. The transaction concept was generated during the broadening of marketing concept to non-profit marketing, and in this time, the relationship concept had been discussed. 3. For study of co-creation, we indicated the importance of organizational identification. Finally, 4. We discussed the two-side platform business exploratory, because of new customer concept or importance of network

  • Value cocreation in Market orientated organizations : building relationship management

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research

    Project Year :

    2009
    -
    2012
     

    UCHIDA Kazunari, SHIMAGUCHI Mitsuaki, ISHII Junzo, KUROIWA Kenichiro, MIZUKOSHI Kosuke

     View Summary

    The purpose of our studies was to refine the co-creation concept, with market orientation and relationship marketing. We could indicate four major findings. 1. Market orientation has effects to the firm performance in japan, even at financial crisis. 2. The transaction concept was generated during the broadening of marketing concept to non-profit marketing, and in this time, the relationship concept had been discussed. 3. For study of co-creation, we indicated the importance of organizational identification. Finally, 4. We discussed the two-side platform business exploratory, because of new customer concept or importance of network.